Clemenger BBDO Melbourne Group has today announced five new starters to the agency as part of its 2022 Unique Characters program.
The program was established six years ago, replacing the traditional graduate program structure, with the aim of attracting the best and brightest unique characters to the agency through non-traditional pathways.
This year’s program received over 200 applications, with the five successful applicants coming from a diverse range of backgrounds including psychology, law, and product design.
“Investing in our people and future talent is the most important thing we can do as a business and an industry,” said Clemenger BBDO Melbourne CEO, Jim Gall.
“It is so rewarding that we are able to create a pathway for talent from a myriad of diverse backgrounds, and am looking forward to seeing their careers progress with us over the coming years.”
The 2022 unique characters include Fi Wilson (featured image, front row, right), Daniel Hills (back row, right), Jasmine Nguyen (middle row, left), Jules Rountree (front row, centre), and Jack Maclean (middle row, right).
The unique characters will take part in a rotating program where they’ll gain experience in account management, planning, production, creative, digital, shopper, activation, and experiential.
Helena Duniec, who joined Clemenger BBDO Melbourne as a unique character in 2021 and now holds the role of junior planner said, “Graduate programs tend to favour students from traditional backgrounds, but the unique characters program gave me exposure and opportunity to apply my skills in ways I may never have considered.”
“Now, just over a year into my career in advertising, I’m working alongside some of the best in the business.”
