Anthropic, the business behind LLM de jour Claude, has launched a new iteration of its ‘Keep Thinking’ campaign asking everyone—including you—to ask difficult questions about AI.
The spot, produced by Mother London, invites people to submit their concerns about AI’s impact on everything from jobs and creativity to safety and scientific progress.
There’s also a new web experience that allows users to listen to questions that others have already posed to Anthropic through the brand’s extensive public research over the past year.
Anthropic said it gathered the thoughts of more than 120,000 people through surveys, focus groups and analysis of anonymised Claude use.
Anthropic said that it will publicly track and report the specific actions it takes to address the questions asked by people around the world.
“And we’ll be clear about the ways in which we might fall short of our stated goals,” it said in a blog post.
Credits
Client Anthropic
Brand Claude
Agency Mother London
Media Company Initiative
Production Company Mother Made
