The latest campaign from Cirque du Soleil and its creative agency Y&R, wants Vegas locals to know that Cirque du Soleil performers are people too.
The ‘Locals’ campaign, appears in print, online, outdoor and television, features artists from the popular Vegas shows O, Zumanity and KÀ doing usual boring stuff- getting coffee, watering the lawn and picking up dry cleaning.
“We wanted to represent the multiple sides of these artists: as amazing Cirque performers from some of the greatest shows in the world, but also as every day Las Vegas residents. The ads bring to life their extraordinary feats in contrast to their everyday errands, and really highlights the personality of Cirque du Soleil,” said Nathalie Brown, VP Group Creative Director at Y&R.
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]
DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]