Cirque du Soleil Campaign Has Performers Doing Chores via Y&R

Cirque du Soleil Campaign Has Performers Doing Chores via Y&R

The latest campaign from Cirque du Soleil and its creative agency Y&R, wants Vegas locals to know that Cirque du Soleil performers are people too.

The ‘Locals’ campaign, appears in print, online, outdoor and television, features artists from the popular Vegas shows O, Zumanity and KÀ doing usual boring stuff- getting coffee, watering the lawn and picking up dry cleaning.

“We wanted to represent the multiple sides of these artists: as amazing Cirque performers from some of the greatest shows in the world, but also as every day Las Vegas residents. The ads bring to life their extraordinary feats in contrast to their everyday errands, and really highlights the personality of Cirque du Soleil,” said Nathalie Brown, VP Group Creative Director at Y&R.




Please login with linkedin to comment

ADMA AC&E Awards Out Of Home

Latest News

Image lead story Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale
  • Partner Content
  • Technology

Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale

Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]

Partner Content

by B&T Magazine

B&T Magazine
Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]