CHE Proximity and Colenso BBDO Auckland have been named in the top 10 best and bravest agencies on the planet by Contagious.
A creative and strategic intelligence service, Contagious helps ad agencies and brands deliver more creative, innovative and effective marketing.
The top 10 best agencies list is created by analysing the campaigns featured on Contagious I/O, its online intelligence tool.
Agencies are evaluated on a range of metrics, including the number campaigns featured on I/O over the past year and whether the agencies are represented by work for numerous clients or just one.
But it all comes down to the work, as it should.
The 2020 Contagious Pioneers (in alphabetical order) are:
Africa, São Paulo
CHE Proximity, Australia
Colenso BBDO, Auckland
Dentsu Webchutney, India
Droga5, New York
McCann, New York
The Brooklyn Brothers, London
VMLY&R, Kansas City
CHEP CEO Chris Howatson (feature image) told B&T: “Being named by Contagious Global Top 10 is the highlight of our 7 years as CHEP. It’s thanks to our brilliant people, our wonderful clients and our steadfast belief in the effectiveness of Connected Creativity”.
Commenting on this year’s Pioneers list, Alex Jenkins, Contagious’ editorial director, said: “We only cover a small proportion of the campaigns that we see.
“To make it onto I/O consistently, to create campaigns that serve as inspiration for the industry, and to do it for numerous clients, takes dedication and talent. That’s what we’re recognising and rewarding with our Contagious Pioneers list.”
Paul Kemp-Robertson, co-founder and chief brand officer of Contagious, said: “If Contagious is a navigation guide for the future of the marketing industry, then these Pioneer agencies are the ones building new roads and pathways for others to follow.”
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