CHEP Amps Up Its Data Engineering & Consultancy Capacity

CHEP Amps Up Its Data Engineering & Consultancy Capacity
SHARE
THIS



With cookie shelf-life looming, new privacy legislation and a rapidly changing digital landscape, CHE Proximity has invested in its data engineering and consulting practices with new hires, training and additional certification to prepare clients for the next evolution in data-driven marketing.

Mark Gretton, chief technology officer at CHE Proximity said, “We’ve significantly invested in our data and consulting practices by hiring new talent, upskilling our people and in securing market-leading accreditation. As companies face a confusing time in their data strategy, we’re equipped to help our clients adapt, respond and redefine themselves to gain market share. We’ve already supported a range of major clients in unlocking the power of their 1st party data in new ways such as Samsung and Mazda.”

L-R in photo: Hoang Nguyen, Mark Gretton, Sharon Adams, James Greaney

To deliver clients the best advice, CHEP’s data engineering practice has undergone training and certification programmes across all major data cloud and CDP providers such as Adobe Experience Platform, Tealium, Salesforce Customer 360, AWS and Google Cloud to build the largest, fully onshore, data engineering capability in any agency in Australia. CHEP has also received security standards training and certification for enhanced management of PII data, ISO27001, to ensure it continues to lead the way in the respectful and secure utilisation of customer data, driven by best practice compliance processes.

James Greaney, chief data officer, said, “With our data scientists now embedded in the data sets of industry leading telco, technology and financial services businesses, we’ve achieved a huge amount in a really short space of time through building this trust. The ISO27001 was a rigorous standard that we wanted to hit to ensure that we achieved a high level of trust for our clients to work with their customer data.”

Please login with linkedin to comment

CHE Proximity

Latest News

Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]

Opinion

by Kathleen Farmilo

Kathleen Farmilo
Jye Smith Named President Of Vibewire Board
  • Media

Jye Smith Named President Of Vibewire Board

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

Australian CDP Lexer Raises $33.5M In Funding
  • Technology

Australian CDP Lexer Raises $33.5M In Funding

Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]