When it comes to the Christmas ad, the turkey, ham or possibly the prawn takes centre stage in most agency’s work.
However, US chip manufacturer Frito-Lay is urging Americans not to forget the salted snack treat this festive season.
A new all-signing, all-dancing TVC starring actor Anna Kendrick comes with plenty of cheesy schtick too courtesy of bad jumpers, annoying relatives and a reworked rendition of songs from The Sound Of Music.
The two-minute spot is the work of Frito-Lay’s in-house production team and has the brand’s full range on display – Cheetos, Doritos, Lay’s, Smartfood popcorn, Tostitos, salsa and queso. Check out the salty festive fun below: