Sparkly dresses, sharp suits and shedloads of inspirational work — the MFA Awards in Sydney last week had it all!
And now, you can check out all of the photos on B&T — click through the gallery to find yourself, your colleagues or your industry nemesis. We should warn you though that you’ll see quite a lot of the Initiative team. The agency scooped some 10 awards on the night, including the Grand Prix.
In case you’ve forgotten, here are all the winners from the big night.
The 2023 MFA Awards winners are:
GRAND PRIX – SPONSORED BY SEVEN
LEGO, LEGO City Goes NITRO!, Initiative Australia
OUTCOMES
Behaviour Change
Suncorp Group, AAMI – Crash Index, OMD & Ogilvy
Brand Impact
NRMA Insurance, Cricket Covers, Initiative Australia
Business Impact
LEGO, LEGO City Goes NITRO!, Initiative Australia
Data-Led Activation – sponsored by News Corp Australia
Suncorp Group, AAMI – Crash Index, OMD & Ogilvy
Best Long-term Results
Lotterywest, Ethical Econometrics, Initiative Australia
EXECUTION
Best Content Strategy
Netflix, Stranger Things 4 Launch, Wavemaker, Akcelo & Jack Nimble
Best Integrated Campaign
LEGO, LEGO City Goes NITRO!, Initiative Australia
Best Use of Small Budget
LEGO, LEGO City Goes NITRO!, Initiative Australia
Environmental, Social & Governance Award – sponsored by SBS Media
Suncorp Group, AAMI – Crash Index, OMD & Ogilvy
Best Innovation in Media
Samsung Australia, Flipvertising, CHEP Network
Media For Good
GroupM, Digital Sustainability Initiative
Best Partnership Award
Alienware by Dell, Levelling The Playing Field In Gaming, EssenceMediacom & POPSUGAR
CHANNEL EXCELLENCE
Best Use of Audio
Mars Petcare Australia, WHISKAS Audio Purrs, EssenceMediacom
Best Use of Outdoor – sponsored by Outdoor Media Association
NRMA Insurance, Cricket Covers, Initiative Australia
Best Use of Retail
Universal Sony Home Entertainment, How Universal Sony Home Entertainment’s Bullet Train Created A Media-first Retail Partnership To Drive Results, Slingshot Media
Best Use of Screens
Amazon Prime Video AUNZ, Terminal Tournament Takeover, Initiative Australia
Best Use of Search
Care For Kids Group, [Parental Advisory] Finding The Right Local Childcare, Intender
Best Use of Social
Netflix, Welcome to the Upside Down Under, Wavemaker, Akcelo & Jack Nimble
Best Use of Technology
Samsung Australia, Flipvertising, CHEP Network
Events & Experiential
LEGO, LEGO City Goes NITRO!, Initiative Australia
PEOPLE & CULTURE
Agency Talent & Culture – Less than 100 employees
This is Flow
Agency Talent & Culture – More than 100 employees
OMG Australia
Pro Bono/Cause Marketing Incentive – In recognition of Pam Lane
UnLTD & Radio Lollipop, Helping Children’s Charity Radio Grow Its Reach, Match & Wood
NGEN Award
Kate O’Loughlin & Summer Treseder, Initiative Australia
