CHE Proximity Confirms Cam Hoelter As New Sydney ECD, As Wesley Hawes Departs The Agency

CHE Proximity Confirms Cam Hoelter As New Sydney ECD, As Wesley Hawes Departs The Agency
B&T Magazine
By B&T Magazine



CHE Proximity today announced the appointment of Cam Hoelter (main photo) as executive creative director of the Sydney location, bringing him home from New York. Hoelter joins the creative leadership team led by Ant White, chief creative officer and bolsters a senior creative line-up across Melbourne, Sydney and Brisbane.

Luring him back from the US, Hoelter has led some of America’s biggest brands at McCann New York, including recent award-winning work for the Superbowl and won countless awards including, Gold Lions, Andy’s, Clio’s, Webbys, Effies and D&AD.

Prior to Hoelter’s time in New York, he worked at Clemenger BBDO, The Campaign Palace and DDB and has been responsible for some of Australia’s most famous campaigns for iconic brands like Pure Blonde, NAB, VW, Telstra, and renaming McDonalds to Maccas.

White commented, “With his experience leading some of the world’s biggest brands, Cam will add invaluable leadership to the whole team at CHEP. What’s more, he’s a great guy and I’m excited to work with him again.”

Hoelter said, “It’s great to be coming home and it’s great to be joining one of the most exciting agencies anywhere right now. Chris, Ant and the team have built a truly progressive agency with amazing energy and smarts. Their end to end way of looking at things is resulting in some of the most interesting work in the market right now.”

Hoelter starts with CHE Proximity on Monday, 2 November. The news comes as Wesley Hawes, executive creative director departs CHE Proximity.

Hawes said, “I’m so proud of the creative team I helped build in Sydney, all the awesome work we’ve made together, and the momentum the agency has right now. I couldn’t thank Howie and Ant enough for all their support and the wider creative department for making my time at CHEP such an enjoyable experience. ”

White added, “Wes is one of the nicest guys in the industry. He has played a huge role in helping build out the department and we are truly grateful for all that he has given to the agency. His infectiously positive attitude will be missed, and we wish him the best of luck.”




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