Chatime Australia has appointed Alison Walsh as chief marketing officer, as the brand sharpens its focus on sales growth and market relevance.
Walsh is a commercially focused brand and growth leader with more than 20 years’ experience delivering results across highly competitive consumer brands. She joins Chatime following a 17-year career at Guzman y Gomez, where she helped scale the business from a start-up into a multi-billion-dollar global brand operating across Australia, Singapore, Japan and the United States.
As the company’s first head-office hire, Walsh worked closely with founder and CEO, Steven Marks and global CMO, Lara Thom, to define the core brand values and to build the marketing foundations that enabled sustainable growth.
Walsh has delivered consecutive sales results, driven significant market expansion and led category-defining campaigns that turned Guzman y Gomez into a household name.
Charlley Zhao managing director Chatime Australia said: “We’re excited to welcome Alison to Chatime at a pivotal moment for the brand,”
“She brings a combination of commercial discipline, brand instinct and hands-on leadership. Alison has a proven track record of aligning strategy, product and brand to drive growth, which will be critical in Chatime’s next phase in Australia.”
In her role as chief marketing officer, Walsh will lead Chatime’s brand, marketing, product development and growth agenda. She will have responsibility across national and local area marketing, digital, delivery, social and product innovation.
“I’m excited to join the Chatime team, it’s a fun brand with great foundations. Together, we are all focussed on driving sales growth by aligning strategy, brand and commercial outcomes,” Walsh said.
“There’s a clear opportunity to re-energise our core customers while continuing to broaden appeal with young Australians. The priority is moving with pace, staying culturally relevant, and ensuring every initiative delivers measurable commercial impact.”
