ASICS Australia has released the world’s first cricket shoe, specifically designed for females – developed locally in conjunction with Cricket Australia’s (CA) Women’s Team Physiotherapists and Athletes. In recognition of the incredible growth of women’s cricket in Australia, ASICS has launched the 350 NOT OUT FF to the market alongside a fresh ‘Made For Me’ […]

Tourism Tropical North Queensland has appointed Marketing Manager Lani Strathearn to spearhead the rollout of the Cairns & Great Barrier Reef brand. TTNQ Chief Executive Officer (CEO) Mark Olsen said Ms Strathearn had a solid career in tourism marketing having worked in agencies in Melbourne and Adelaide for the past four years with clients including […]

Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program. The Honours program for 2020 recognises the achievements of the very best performance marketing agencies and providers across Australia and New Zealand. The program consists of 3 quarters, 43 agencies and over 500 individuals; measured on account […]

SCA today announced that its award-winning Research & Insights and Strategy & Insights divisions have come together to form SCA iQ, one of Australia’s largest media research and insights offerings.   SCA iQ fuses the research, insights and strategy functions together, to better power insightful solutions for SCA’s Sales and Content teams and advertising partners and is underpinned […]

German carmaker Audi has been forced to pull its latest campaign and issue the usual round of apologies after a rather tone-deaf launch over the weekend. On Saturday, the carmaker shared an ad for its snazzy looking Audi RS4 with the caption “Lets your heart beat faster – in every aspect”. The ad featured a […]

Posted 12 minutes Ago

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World Out of Home industry leaders from Australia, the UK, US and Germany have revealed that audiences are returning to public spaces despite ongoing challenges from COVID-19, and that they anticipate improved market fundamentals in coming months. In an interview for a podcast being released today, leaders including oOh!media CEO Brendon Cook, President of the […]

Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]

Boutique communications agency, Media33, have made two senior appointments with Ashlee Crawford appointed to General Manager and Mick Bradley appointed to Agency Director. Both Ashlee & Mick have been part of the management team at Media33 since it was launched in early 2013 and have played a key role in the agencies ongoing cultural strength […]

In possibly a first for the category, independent brewer Wingman decided to cancel all sales of Wingman beer during the month of July, in support of Dry July. This bold initiative went live at midnight June 30 and ran throughout July. Wingman Beer’s general manager Will Chambers explained: “We have noticed a dramatic spike in […]

The sale of Australian Associated Press (AAP) to a consortium of impact investors and philanthropists has been formally completed, ending 85 years of ownership by Australia’s major publishing groups. The national news agency will continue to provide a trusted breaking news service with a team of journalists and photographers, most of whom have joined the […]

Aussie retail payments platform Afterpay has launched a new global look, feel and positioning with a fresh brand identity. Founded out of Bondi, Sydney, Australia five years ago, Afterpay has skyrocketed to infinite heights, with almost 10 million customers and 55,000-plus merchants now using the platform globally across Australia, US, UK (where it is called […]

How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]

Posted 15 hours Ago

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The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]

Posted 17 hours Ago

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In this guest post, the CEO of PR/comms agency Extollo, Katy Denis, examines the social phenomenon of our time – the entitled ‘Karens’ amongst us & why they can be such a danger… Until last week, I had no idea who or what a “Karen” is. Thanks to (and I use that term very lightly, […]

Posted 19 hours Ago

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B&T finds the 5G conspiracy theories truly laughable, except Bill Gates wanting to microchip us all. That appears legit.

Posted 21 hours Ago

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Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]

B&T suggests new, less offensive names for Smarter Milk could be Udderly Delicious or the Liquid Lactose Lash.

Posted 22 hours Ago

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University Of Tassie set to debunk rumours its courses only include woodchopping, cider maker and a PHD in David Boon.

Aussie agencies dominate AD STARS shortlist, sending a clear warning to the likes of Bhutan & Kiribati in the process.

Who doesn't love to laugh at a "job ad from hell" story? Unless you once answered one and now have the job from hell.

Ellen set to join the list of ex-TV villains that also includes Ryan Phelan, Kerri-Anne Kennerley & Humphrey B. Bear

Posted 23 hours Ago

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In what no one is calling a delicious irony, independent advertising body puts money where its mouth is by advertising.

Sure, it might not be a Coke or a Qantas, but opr think this win significant enough to send well-meaning press release.

A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]

Farmer Wants A Wife does the business for Seven & we're yet to get to the neutering or the dagging part of the series.

Posted 23 hours Ago

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Dodgy tradies, international drug cartels and fountain wishing-wells set to be most effected by move away from cash.

Much like a winner's envelope that refuses to open, get past this confusing headline to reveal the winner inside.

You rarely equate humour with political ads, & that just proves what a wonderful anomaly the Trump presidency truly is.

Posted 23 hours Ago

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Seven unveils plans for a quiz show that sadly doesn't include a dunking machine or electric shocks for a wrong answer.

Adrian Farouk now guaranteed a spot in the Publicis' staff car park after promotion to Epsilon CEO.