Suicide prevention organisation R U OK? will work with social media influencers to convince over two million Australians to start more offline conversations with their family and friends.
The not-for-profit has partnered with influencer agency HooZu to promote, track and measure its message in the lead-up to R U OK? Day on Thursday 8 September.
“Given how active Australians are on social media, it makes perfect sense to use these channels to reach out and encourage more people to start conversations that could change lives,” said HooZu co-founder Lote Tuqiri.
“We’ve seen the start of a trend in the United States where charities work with social media influencers but R U OK? is among the very first here and is taking a typically innovative communications approach.”
Among those encouraging their followers to ask family, friends or colleagues “are you ok?” will be high profile sporting personalities Beau Ryan and Wendell Sailor.
HooZu will also leverage new technology communication app, Kwickie, with support and conversation tips from radio personality Bianca Dye and R U OK? conversation expert Rachel Clements, and share this content on a dedicated R U OK? channel.
Tuqiri said involving influencers is not simply about raising awareness but changing attitudes.
“There has been a big improvement in attitudes towards mental illness in recent years – but I still see a lot of reluctance to speak up and ask for help among young athletes,” said the former rugby league and union player. “There’s a fear that it could be seen as a ‘weakness’.”
“Having well known sporting stars and influencers encouraging people to start – or be receptive to an R U OK? conversation – can help change this.”
The eighth R U OK? Day will be held on Thursday 8 September and influencers will be spreading the message in the coming weeks.
R U OK? campaign director Rebecca Lewis said with eight Australians taking their own lives every day, there is a pressing need to use a range of communication approaches and platforms to reach and engage more people.
“We know that Australians are spending more and more time on social media, so we need to use these channels to encourage them to act on their gut instinct and reach out to someone they’re worried about,” said Lewis.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]