B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Channel Nine Takes Top Spot in Advertising Race Thanks To World Cup Cricket And NRL
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Channel Nine Takes Top Spot in Advertising Race Thanks To World Cup Cricket And NRL
AdvertisingFeatured

Channel Nine Takes Top Spot in Advertising Race Thanks To World Cup Cricket And NRL

Staff Writers
Published on: 17th April 2015 at 6:00 AM
Staff Writers
Share
2 Min Read
SHARE

Sports have helped Channel Nine take 41 per cent of television ad spend in March, usurping arch rival Channel Seven in the process.

According to the Standard Media Index data, the World Cup Cricket and the start of the NRL season helped Nine take top spot. Seven’s revenues fell from 41.2 per cent of all spend down to 37.2 per cent.

https://www.youtube.com/watch?v=5gQ_1xjhNZ0

But as sports were Nine’s saviour it appears they were Seven’s undoing. The Australian is reporting that Seven blamed its fall in revenues on the delayed start to the AFL season and the loss of the rights of the V8s to Ten and Foxtel.

Ten remained a distant third, posting a 21.8 per cent share; however, that was up from 21.4 per cent in February.

TV spend aside the entire advertising market grew 1.9 per cent in March, primarily due to spend on the recent NSW election and strong spends from telcos, banks and insurance companies.

Year on year, out-of-home was the standout improver, snaring an increased 26.1 per cent in the 12 months to March. Metropolitan radio rose 5.5 per cent, digital media was up four per cent, while there was more bad news for newspapers with total revenues falling 15.8 per cent year on year.

Read the full article here.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Andy Wood, Failure, Fast Ed, The Press Council
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Agency Scorecard: Special
09/07/2025
Agency Scorecard: iProspect
09/07/2025
Meet Adland’s Best Number-Whisperers In The Best Of The Best Data Scientists!
09/07/2025
State Vs State, Campaign Vs Campaign: Brands Go Head-To-Head In The Origin Decider
09/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?