Brand suitability platform and YouTube verification partner, Channel Factory, has announced further growth into the Australian market with a new partnership and senior appointments.
Channel Factory will now have presence across New South Wales, Queensland, and Victoria following an exclusive partnership deal with Blazeaway Media, and several appointments including former AFL analyst, Rhys Joachim, former Blis sales lead, Ilya Harpas, and senior creative and content strategist Estelle Ihasz.
Factory’s partnership with media and sales representation business, Blazeaway Media, will now grant Queensland’s brands and agencies the opportunity to access Factory’s technology.
“Blazeaway Media’s relationships in the market made this partnership an easy one to execute,” said Channel Factory Asia-Pacific president, Alex Littlejohn.
“This exclusive deal with Blazeaway will give Brisbane-based brands the platform to contextually target audiences in a way that aligns with their brand values and eliminates reputational risks.
“We’re excited to see this partnership elevate the way brands plan and execute their digital video campaigns.”
Director at Blazeaway Media, Andrew Knowles (featured image) added: “We only work with brands and media companies that we are proud to present and pitch to clients, and who offer a best-in-market solution.
“Channel Factory complements our current partners and offers our clients the most sophisticated and powerful video product in the market. With Channel Factory’s unique brand suitability technology, our clients can execute a more powerful and effective YouTube strategy,”
Channel Factory is now planning to continue scaling up its Australia operations to meet market demands in the coming months.
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