Unita Group are celebrating the end of a successful 2016 with public posts of appreciation to their staff, to be featured on one of Brisbane’s most premium billboards: goa’s digital billboard located in Fortitude Valley.
After a busy 2016 for Unita Group, CEO Rob Rowe felt that it was important to show his appreciation for his 250 staff. So instead of sending a XMAS ham, he purchased a week’s worth of advertising space with goa to personally thank each of his staff in a very public way.
Those passing through the bustling Fortitude Valley will see the messages of appreciation for each of the Unita team throughout the coming weeks.
“We are always encouraging and working with our clients to think outside the box when it comes to their creative and this campaign highlights the power of a simple, well-designed digital campaign executed at one of the busiest times of the year,” CEO of goa, Chris Tyquin explains.
Unita Group has received so much positive feedback from their short time in lights, they have decided to lengthen their campaign to give their staff even more elevation throughout this period. This activation also showcases the creative direction for the Unita Group for the New Year.
The messages of appreciation will be displayed on Stanley Street in Kangaroo Point and on Brunswick Street in Fortitude Valley.