Celtra, a cloud-based creative management platform for digital advertising, is changing up the way it does business in the Aussie market.
The platform’s business director for Australia and New Zealand, Peter Bray, along with its Asia-Pacific lead Richard Knott, are founding a consultancy business called Puzzle, which B&T understands will offer Celtra’s core product.
It’s rumoured that Celtra’s account manager, Ceirin Hunter, is going travelling for a few months, while the company is no longer using The PR Group as its comms agency.
The move by Celtra is being speculated as a sign that the company has been struggling to compete against other industry players Down Under.
