Unsuspecting market-goers were delighted with a surprise invitation to take a seat at The Reserve Table set in the bustling fresh produce precinct within the markets.
Guests were then treated to a selection of award winning Jacob’s Creek Reserve wines sourced from some of Australia’s most premium wine regions – Adelaide Hills, Barossa Valley and Coonawarra – served to match a Tapas style lunch.
“In the same way provenance shapes people, where and how a wine is crafted is what shapes its premium unique qualities. By bringing hundreds of people together at The Reserve Table, Jacob’s Creek were able to share its rich story of provenance, regionality and heritage” Julien Hemard, managing director Pernod Ricard Australia, said.
Martini over saw the selection of dishes featuring fresh produce from the markets, including locally sourced lamb, Polish dumplings and Italian meatballs to name a few.
“It was a real thrill to surprise Melbourne food-lovers in such an iconic venue, with fresh top quality produce and premium quality wines,” said Karen Martini.
This event is part of a larger campaign where Jacob’s Creek Reserve has partnered with Seven West Media to create an exciting new series ‘The Reserve Table’.
It takes you on a journey to some of Australia’s most loved wine regions, exploring the provenance of people, places, food and wine.
Each episode is hosted by Karen Martini, and a Jacob’s Creek wine maker. Together they challenge chefs to create a tantalising dish to complement a wine from the Jacob’s Creek Reserve range.
The series, ‘The Reserve Table’ is available to view online here.
The Olympics has continued to deliver distraction in these uncertain times, which might be why Aussies keep tuning in! Peter Bol managed to win every Australian heart when he became the first Australian man in 53 years to make it to the 800-metre final at the Olympic games. Bol’s story is quite irresistible. Bol didn’t […]
Winning a gold medal at the Olympics is pretty glorious (we imagine), but it’s not quite as special as sharing an Instagram post about the win. So take a moment to feel for Jamaican sprinter Elaine Thompson-Herah, who was unceremoniously dumped from her Instagram account this week after she won two gold medals. Shortly after […]
Even as it celebrates its 200th birthday, legendary fashion brand Louis Vuitton is showing it still has some new tricks. August 4 marks the 200th birthday of French fashion designer Louis Vuitton. And while Mr Vuitton sadly passed away in 1892, as we know, the company he created lives on today as one of the […]
Musician, Rihanna, has officially become a billionaire and card payment provider, Dojo thinks it knows how. Earlier this week, Forbes, reported that Rihanna is now worth $1.7 billion, making the 33-year-old the world’s richest musician. Rihanna’s net worth doesn’t just come from her music career, sadly, smashes like Umbrella and Disturbia aren’t enough to get you into […]
Last night’s night games (try saying that three times quickly) peaked at 1,791,000 viewers – just shy of the 1.8 million mark, but impressive none the less. The Wednesday games had some big moves for Australia: Peter Bol, our first contestant in the men’s 800m in 50 years, had an incredible run (literally), nabbing fourth, […]
News Corp journalist Sharri Markson has lashed out over Google’s decision to suspend the Sky News YouTube account for seven days, labelling it a violation of free speech. Speaking on Fox News show Tucker Carlson Tonight, Markson discussed the ban. “Sky News, the entire news network in Australia, has been censored by YouTube for an entire […]
Barbie has released a range of COVID-19’s female heroes, celebrating the women that have helped the world during the pandemic. In recent years Mattel has moved away from just immortalising Barbie and her slew of glamorous celebrity friends. Could we ever forget Cher Barbie? Seemingly, in an attempt for the toymaker to become ‘woke’, it […]
Commercial DAB+ hip hop and RnB station, THE EDGE has appointed Emily Copeland, to the newly created role of General Manager. Copeland brings an awesome mix of skills and experience to THE EDGE, including cross-platform media content experience, partnerships and events (including music festivals – remember those?). Copeland also has a stack of achievements to […]
Brianne West is the founder and CEO of Ethique, a New Zealand-based sustainable, plastic free and cruelty free skin and hair care range. West sat down with B&T to explore what genuine environmental sustainability looks like, and how brands can better respond to eco-conscious consumers. B&T: Why are we seeing a rise in eco-conscious consumption? BW: […]
Blis has today revealed its new Consumer Confidence Pulse — the most comprehensive tracker of its kind — this interactive dashboard builds on its existing trend data around consumer mood to analyse behaviour during the COVID pandemic. The dashboard also now tracks consumer movement over a rolling 13-month period, across 18 retail and lifestyle sectors […]
Following the success of Series One: Grey Nomads, Australian Seniors has launched the second series of the Life’s Booming podcast – Dare to Date. Hosted by James Valentine (pictured with guests Liz and Barry), Life’s Booming explores the incredible stories and addresses topics important to Australians over 50. Series two titled Dare to Date is a six-part series that covers real-life love, […]
The evolution of app technology has radically changed the way that marketing and advertising agencies work. Tech is king, with the average business now using 88 apps per customer according to research from the identity platform, Okta. So if your agency is running a software app stack, why are you not managing your agency expenses […]
World-leading conversational agency VERSA has bolstered its team with two senior appointments in response to growing uptake in conversational AI technology across various sectors. Vanessa Tout has been appointed global head of client partnerships and growth, while Michael Oso-Hughes comes on board as design director. Tout joins VERSA CEO Kath Blackham and managing director Michael […]
Engagement marketing agency, Banter, has hired Patrick Rutkowski as Creative Technologist, to further bolster the digital and innovation side of the business. Rutkowski joins Banter after having spent the last five and a half years at independent creative agency, The Hallway where he was most recently creative technologist working with the likes of Rheem, Tourism […]
Havas Media Group Australia and New Zealand chairman Mike Wilson will step down after eight years with the agency at the end of August. Wilson will continue to act as a consultant to the business on key projects. Wilson launched Havas Media Australia as founding CEO in 2013, before stepping into the newly-created role of […]
Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]
Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]
Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]