Cartology, the retail media business of Woolworths Group, has appointed Nancy Veart to the newly created role of head of client partnerships and sales.
Reporting to the director client partnerships and sales Mark Mansour, Veart will be responsible for expanding the capabilities of Cartology’s client offering and building a high performance strategic sales culture.
Veart joins Cartology from News Corp where she held several general manager of sales roles across product, direct, agency and most recently key accounts.
Cartology director client partnerships and sales Mark Mansour said: “Nancy comes to Cartology with industry-leading experience. She is recognised as a professional, innovative, and driven leader of high-performance teams with an extensive track record of growing business and building a positive sales culture.
“Her strategic, solutions-based leadership approach will help support our client objectives and deliver healthy partnerships that drive strong ROI and key brand outcomes.”
The appointment comes as Cartology celebrates its one year anniversary.
Mansour added: “Cartology continues to go from strength to strength as we continue to innovate the changing retail media landscape in Australia. During this uncertain time, brands need to drive direct impact with their customers.
“Cartology provides our clients with the ability to reach more than 21.5 million Woolworths customers per week, both online and in-store via personally relevant messages and tailor-made solutions.
“Cartology’s campaign support over the past year has helped a variety of brands drive successful brand and sales outcomes. This includes a yoghurt brand experiencing its largest ever sales period and a popular ice cream brand running a successful consumer promotion that drove significant brand penetration and repeat purchase results. “
We have also innovated the way brands can communicate in store via the roll out of almost 1000 front of store digital screens across Woolworths Supermarkets and launched digital experiences that create better connections for brands to influence and inspire customers across their shopping journey within the Woolworths ecosystem.”
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