CarsGuide Partners With Mitsubishi, Wavemaker To Create Virtual Road Trips

CarsGuide Partners With Mitsubishi, Wavemaker To Create Virtual Road Trips
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



CarsGuide Labs has partnered with Mitsubishi and Wavemaker to launch Virtual Road Trips, encouraging Australians to travel this year and support small regional Aussie businesses.

The project expands the capability of CarsGuide Labs’ 3D visualisation product, creating two road trips to highlight the attributes of both the Mitsubishi Pajero Sport and Eclipse Cross.

The project was brought about following analysis from CarsGuide Labs, which showed that search volumes for ‘road trips’ was at an all-time high.

After analysing Google search trends, CarsGuide Labs discovered that on average road trip searches had increased by 104 per cent year on year and key searches like ‘The Ultimate Australian Road Trip’ saw an increase of 529 per cent in June 2020.

CarsGuide Labs’ journalists took a Mitsubishi vehicle on the road visiting small regional businesses and highlighting areas of interest throughout NSW.

Each story included 3D visualisations of the vehicles at landmarks visited so that audiences can immerse themselves in each location. To achieve this each road trip was supported by video content, a road trip map graphic and articles to create an immersive lifestyle experience.

A component of the project was to also shine a light on Australian small regional businesses. After a year that included bushfires, flooding and COVID-19, the majority of businesses in regional Australia have been affected with demand for goods, services and cash flow significantly reduced, CarsGuide said.

With this in mind, each road trip included a spotlight on regional businesses which included Lake Conjola Cabins, Region X Kayak Hire, Silkman Wines and Hunter Valley Bicycle Rentals.

Speaking about the initiative, Shaun Westcott, CEO of Mitsubishi Motors Australia, said: “As a business, Mitsubishi is constantly looking for new ways to engage our audience.

“It is important to us that we are able to break through the noise in the market and we spend a lot of time analysing trends to ensure we have activity which will prove genuinely valuable to our audience.

“As a company, we also wanted to continue to support small businesses by creating a campaign which provided travel inspiration while promoting the quality and desirability of regional Australia.”

Wavemaker CEO Peter Vogel said: “Mitsubishi is consistently leaning into technology to deliver an ever-more engaging customer experience, and support Australians.

“Responding to the growth in searches for Road Trips in Australia, Mitsubishi, in partnership with CarsGuide Labs have put the spotlight on local businesses and encouraged Australians to get out and explore our own backyard.

“The 3D visualisations enable people to immerse themselves in the locations while also gaining a virtual experience of the Mitsubishi vehicles.”

Tim Flattery, head of CarsGuide Labs, said: “In an age of information overload it is important to create experiences which seduce and serve an audience.

“By analysing search trends, we’re able to pinpoint topics of interest for our audience but the real engagement comes from delivering content in a manner that is useful and engaging.

“We have had huge success with our 3D visualisation technology as it enables us to deliver real world experiences to an audience, something that has proven to be particularly useful in both the automotive and travel industry where being able to visualise something is key to building people’s excitement.”

To view the Mitsubishi road trip experience, click here.

Please login with linkedin to comment

CarsGuide Mitsubishi wavemaker

Latest News

Hands using mobile payments, Digital marketing. Banking network. Online shopping and icon customer networking connection on virtual screen, Business technology concept
  • Media

IAS Report: Australian Digital Advertisers Experience Higher Brand Risks Across All Buying

Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]

Quintis Appoints Illuminate As Global PR Partner
  • Media

Quintis Appoints Illuminate As Global PR Partner

Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]

Image lead story Even More Pics From The 30 Under 30 Awards!
  • Media

Even More Pics From The 30 Under 30 Awards!

Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]

by B&T Magazine

B&T Magazine
Kinderling Kids Streams Ahead With Direct-To-Consumer Offering
  • Marketing

Kinderling Kids Streams Ahead With Direct-To-Consumer Offering

Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]

RUN Take On The Flu
  • Advertising
  • Campaigns

RUN Take On The Flu

Globally award-winning, indie agency RUN, have launched the New Zealand National Influenza Immunization Campaign, running over the next 8 weeks across TV, digital, social, print and press.

Audika Says Stop Ignoring The ‘Whats’ And Get A Hearing Test, Via Ward6
  • Campaigns

Audika Says Stop Ignoring The ‘Whats’ And Get A Hearing Test, Via Ward6

Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]

Connecting Plots To Handle [yellow tail] Social Media Following Account Win
  • Media
  • Technology

Connecting Plots To Handle [yellow tail] Social Media Following Account Win

Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]

HERO’s B.B.E Wins v2food Account
  • Media

HERO’s B.B.E Wins v2food Account

v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]

Rows of coins isolated on white background. Finance and banking concept.
  • Media

Magnite And Adform See Monetisation Uplift Using First-Party Identifiers

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.

Martin Box Named Co-Chair Of Commercial Producers Council
  • Media

Martin Box Named Co-Chair Of Commercial Producers Council

The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]