Carsales.com.au has expanded its sponsorship portfolio to the non-automotive arena of cricket, signing on as a major sponsor of the Melbourne Renegades men’s and women’s teams in their T20 Big Bash title bids.
The partnership covers the next two BBL seasons and the next WBBL season and will see the company’s branding displayed on the player’s jerseys, ground signage and other Renegades collateral.
Carsales chief marketing officer Kellie Cordner said the company was excited to branch into cricket and support a growing form of Australian family entertainment.
“Mums and dads are our biggest and most important audience and if you look at the attendances of the Big Bash League last season, it shows the public has really taken to the short form of the game,” Cordner said.
“The Renegades derby against the Stars saw a sell-out crowd at Etihad Stadium. The fans simply love it. We are thrilled to be part of the ongoing growth and popularity of the Melbourne Renegades ahead of what will be a huge season of sixes and crowds on their feet applauding.”
Cordner said that sponsoring both the men’s and women’s Renegades teams is a clear alignment to the brand and its audience.
“There may be a perception that buying and selling a car is a male domain but we see that women are just as involved in the purchase process and are very proud to be sponsoring both teams this season.”
Melbourne Renegades CEO Stuart Coventry said the Club was proud to be partnering with such a recognisable national brand.
“We’re delighted to welcome carsales.com.au to our Renegades family for the seasons ahead. Buying or selling a vehicle is a process millions of Australians go through and carsales.com.au is working harder than ever to develop new technologies and make the process as smooth as possible,” Coventry said.
“When it comes to hard work and giving people the best experience this summer, the parallels with what we deliver in BBL and WBBL were obvious.
“This is an exciting time for our club following the highly successful launch of the WBBL last season. There’s no doubt we deliver the best family entertainment package over the summer and we’re proud to have carsales.com.au working with us to achieve our goals.”
NITV has announced that Jack Latimore, acclaimed writer and journalist, and proud Birpai man with family ties to Thungutti and Gumbaynggirr/Bundjalung nations, has been appointed Managing Editor of their digital offering. Latimore has been acting in the position since last December. Before that, he was Digital Editor at NITV. His promotion sees his remit expand […]
Verizon Media has promoted Simon Wheeler to senior director of content, following significant growth of Verizon Media’s Australian media brands. Under his new regional remit, Wheeler will lead editorial strategy in English-language regions, including Australia, India and South-East Asia. Editorial teams in India and across South East Asia will now report into Wheeler under the […]
Since its inception in 2010 of bringing expressions of art to commercial films, electriclimefilms has been seeking and taking firm steps towards moulding an inclusive culture within the workplace and film industry. In a male-dominated industry, the film house prides themselves on a growing female presence across Dubai, Singapore and Sydney; seventy per cent of […]
To demonstrate that every home is worth protecting, NRMA Insurance has released its latest campaign that sees the return of young boy Sammy as he continues his quest to look out for the homes of Australia’s iconic but vulnerable koalas. Created by The Monkeys, part of Accenture Interactive, the campaign centres on Sammy as he […]
Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]