B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • NRL
  • Cairns Hatchlings
  • Married At First Sight
  • Channel 10
  • oOh!Media
  • Thinkerbell
  • WPP
  • Anthony Albanese
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Carsales.com.au Hits The Field In New Cricket Sponsorship
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Carsales.com.au Hits The Field In New Cricket Sponsorship
Marketing

Carsales.com.au Hits The Field In New Cricket Sponsorship

Staff Writers
Published on: 21st October 2016 at 9:55 AM
Staff Writers
Share
3 Min Read
SHARE

Carsales.com.au has expanded its sponsorship portfolio to the non-automotive arena of cricket, signing on as a major sponsor of the Melbourne Renegades men’s and women’s teams in their T20 Big Bash title bids.

The partnership covers the next two BBL seasons and the next WBBL season and will see the company’s branding displayed on the player’s jerseys, ground signage and other Renegades collateral.

Carsales chief marketing officer Kellie Cordner said the company was excited to branch into cricket and support a growing form of Australian family entertainment.

“Mums and dads are our biggest and most important audience and if you look at the attendances of the Big Bash League last season, it shows the public has really taken to the short form of the game,” Cordner said.

“The Renegades derby against the Stars saw a sell-out crowd at Etihad Stadium. The fans simply love it. We are thrilled to be part of the ongoing growth and popularity of the Melbourne Renegades ahead of what will be a huge season of sixes and crowds on their feet applauding.”

Cordner said that sponsoring both the men’s and women’s Renegades teams is a clear alignment to the brand and its audience.

“There may be a perception that buying and selling a car is a male domain but we see that women are just as involved in the purchase process and are very proud to be sponsoring both teams this season.”

Melbourne Renegades CEO Stuart Coventry said the Club was proud to be partnering with such a recognisable national brand.

“We’re delighted to welcome carsales.com.au to our Renegades family for the seasons ahead. Buying or selling a vehicle is a process millions of Australians go through and carsales.com.au is working harder than ever to develop new technologies and make the process as smooth as possible,” Coventry said.

“When it comes to hard work and giving people the best experience this summer, the parallels with what we deliver in BBL and WBBL were obvious.

“This is an exciting time for our club following the highly successful launch of the WBBL last season. There’s no doubt we deliver the best family entertainment package over the summer and we’re proud to have carsales.com.au working with us to achieve our goals.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Ad Competition
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Polestar Hands The Keys To Manifest As Agency Of Record
22/05/2025
UM Taps M+C Saatchi Group’s Lisa McMillan To Lead Federal Government Account
22/05/2025
StackAdapt Expands Partnership With Samba TV To Power Smarter CTV & Digital Advertising In Australia
22/05/2025
Meta Condemned As Ad For Wedding Suits Appears On Child Exploitation Video
22/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?