Out-of-home (OOH) advertising agency Captive Vision Outdoor (CVO) has landed a multi-year deal with Metro Trains Melbourne (MTM) for bespoke advertising assets at its metropolitan network stations.
The highly coveted contract gives CVO exclusive access to spaces in 184 Metro network stations, including fence and wall mounted, decal and freestanding, on station platforms, concourses and station precinct signs.
MTM operates 226 six-carriage trains across 998 kilometres of track, transporting 450,000 customers each day. CVO will install more than 800 bespoke assets across the city.
“The Metro network signs are a keystone in our national rail portfolio enabling CVO to offer our clients the opportunity to engage with hundreds of thousands of people on their daily commute,” said CVO Head of Commercial Peter Franklin.
“Our clients will have access to key spaces across Melbourne and the ability to get their businesses in front of rail users in some of the best locations in the market,” he said.
The outdoor advertising company is making a big push nationally, and recently appointed a former oOh! Media senior sales specialist Sal Daoud to oversee CVO’s expansion plans and bring a new sales leadership to the business..
“We are always trying to think of new ways to integrate outdoor advertising and provide opportunities for business owners to advertise within their local community. At CVO, we strive to expand the possibilities of OOH and bring affordable solutions to market,” said Mr Franklin.
Part of Venetian Media Group (VMG), CVO has worked in close partnership with MTM since 2017. The Group’s recently appointed Chief Executive Officer Michael Fishwick was pleased to extend the partnership.
“We are delighted to be extending our long-term relationship with MTM, and bolster our OOH portfolio with outstanding coverage at major train stations across metropolitan Melbourne. This contract reinforces CVO’s standing as a leading provider of bespoke OOH signage,” said Mr Fishwick.
“Through these bespoke assets, we hope to create greater opportunities for businesses to service their local community. These assets allow businesses of all sizes the opportunity to access OOH solutions at an affordable price. We consider them an important part of the local economy,” said Mr Fishwick.
Please login with linkedin to commentcaptive vision
Independent experience agency The Misfits has recently announced a strategic partnership with cultural change and leadership experts Nancy Hromin and Kate Chaffer. While the company has for a long time operated in the space of creative services, digital and content marketing, film production and events, The Misfits is now broadening this offering to include business […]
TripleLift has today announced an expansion in their Asia Pacific (APAC) operations, with Henry Shelley [featured image] appointed as Managing Director, based in Singapore. Fueling TripleLift‘s expansion in APAC is its success in Australia, where the company works with 70 per cent of the top 50 comScore publishers. “As the home to several of the worlds’ […]
Rob Highett-Smith joins Fiftyfive5 in the newly created role of head of performance measurement. Performance measurement represents one of the three core offer areas at Fiftyfive5 with tracking programs running across 40 countries; representing our fastest growing capability pillar. Rob joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.
Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]
Commercial DAB+ hip hop and RnB station, THE EDGE has appointed Emily Copeland, to the newly created role of General Manager. Copeland brings an awesome mix of skills and experience to THE EDGE, including cross-platform media content experience, partnerships and events (including music festivals – remember those?). Copeland also has a stack of achievements to […]
Brianne West is the founder and CEO of Ethique, a New Zealand-based sustainable, plastic free and cruelty free skin and hair care range. West sat down with B&T to explore what genuine environmental sustainability looks like, and how brands can better respond to eco-conscious consumers. B&T: Why are we seeing a rise in eco-conscious consumption? BW: […]
Blis has today revealed its new Consumer Confidence Pulse — the most comprehensive tracker of its kind — this interactive dashboard builds on its existing trend data around consumer mood to analyse behaviour during the COVID pandemic. The dashboard also now tracks consumer movement over a rolling 13-month period, across 18 retail and lifestyle sectors […]
Following the success of Series One: Grey Nomads, Australian Seniors has launched the second series of the Life’s Booming podcast – Dare to Date. Hosted by James Valentine (pictured with guests Liz and Barry), Life’s Booming explores the incredible stories and addresses topics important to Australians over 50. Series two titled Dare to Date is a six-part series that covers real-life love, […]
World-leading conversational agency VERSA has bolstered its team with two senior appointments in response to growing uptake in conversational AI technology across various sectors. Vanessa Tout has been appointed global head of client partnerships and growth, while Michael Oso-Hughes comes on board as design director. Tout joins VERSA CEO Kath Blackham and managing director Michael […]
Engagement marketing agency, Banter, has hired Patrick Rutkowski as Creative Technologist, to further bolster the digital and innovation side of the business. Rutkowski joins Banter after having spent the last five and a half years at independent creative agency, The Hallway where he was most recently creative technologist working with the likes of Rheem, Tourism […]
Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]