It’s day four at sunny Cannes 2015 and B&T’s two young cubs on the ground – Young Lion nominees Dan White and Simon Gibson from Clemenger BBDO (NSW) – share their adventures (during the day, not their evening ones). And like the pros they are the duo is avoiding the queues for the celebs and heading for the industry legends…
Everyone saw Kim Kardashian yesterday and it seemed like everyone regretted wasting their time. We missed out, but we have managed to see some of the biggest names in advertising instead.
John Hegarty teamed up with Richard Curtis (the man who made every British rom-com) to tease us with a talk about their upcoming cinema ad equivalent of Sir Bob Geldof’s Band Aid. An ad aimed at publicising a commitment from the UN to tackle a long list of global issues from hunger to gender inequality. They’re aiming to run it in every cinema in the world on September 25th, and they let slip that the spot features clay-mation animals representing every country in the UN. Given the team behind it, it probably won’t be the last time they are on a stage at Cannes for it.
Then we saw Jeff Goodby and Rich Silverstein, two legends of American advertising. They got up and, for one hour, they reminisced about the highs and lows of their time running their agency. It wasn’t particularly structured. There was no clear outtake. No awkward agenda. Just two friends and business partners talking about the last 32 years and it was great. They played some of their favourite work. They talked about missing out on winning IBM due to one awkward elevator faux pas. We learnt a lot.
Four days into the talks, it seems a bit odd that this was really the first time we’d seen advertising people speak about advertising on the main stage. While some of the big names from outside the industry offered great insights, it was encouraging to see the legends of the industry outdoing the A-listers.
Following a competitive pitch process with representation from major agency groups, BMW Group Australia has appointed Atomic 212° as the lead agency to manage their media planning and buying. The appointment is effective from January 1st 2021 and is a testament to Atomic 212°’s data-led smarter, faster and accountable media model. The account will sit […]
With temperatures up to 40 degrees across Australia last week, it’s safe to say it’s officially Summer weather. Enter beach delivery by Deliveroo to guarantee a sand-free sandwich or burger whilst you enjoy the rays and waves. From 2 December, Australians nationwide will be able to set many of the country’s 10,000 beaches as their […]
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]
DoubleVerify has today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of potential buyers, each with their own unique requirements, transacting […]
Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and […]
VMLY&R NZ announces Fleur Head is stepping into the role of Managing Director VMLY&R New Zealand following the resignation of current MD James Mok. Head was previously Managing Director of VMLY&R Wellington. Wellington-based Head, who has more than 25 years agency and management experience across both the Auckland and Wellington markets, will lead VMLY&R NZ […]