“You Can F$*#k Right Off”: Netflix Users Fume After Being Served Ads

“You Can F$*#k Right Off”: Netflix Users Fume After Being Served Ads
SHARE
THIS



It appears streaming giant Netflix has a way to go in convincing users of an ad-supported model.

Many have taken to social media to vent their frustration and some are threatening to cancel their subscription after being served ads between watching shows on Netflix.

One user was a little more brutal in their criticism of Netflix, writing: “If I pay you for a subscription and you still serve me unskippable ads, you can f*** right off.”

Netflix users in Australia haven’t been immune to the ads either, with one posting the following on social media: “Just got it in Australia, too. Not happy. I don’t need ads for content between shows. Checked settings, no way to turn off or opt out, either.”

The streaming player confirmed in a statement it had started testing ads on the platform, but noted that users were able to opt-out of the testing process.

“We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster,” Netflix said.

“A couple of years ago, we introduced video previews to the TV experience because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster.

“It is important to note that a member is able to skip a video preview at any time if they are not interested.”

The controversial move by Netflix comes shortly after The Trade Desk founder and CEO Jeff Green said it wouldn’t be a matter of if, but when, the streaming giant introduces an ad-supported model.

Furthermore, marketing guru and Zenith’s head of innovation, Tom Goodwin, reckons Netflix will have two subscription tiers in the next 12 months.

 

Please login with linkedin to comment

Netflix

Latest News

Sorrell Grabs Another As MediaMonks Merges With German Auto Agency Staud Studios
  • Marketing

Sorrell Grabs Another As MediaMonks Merges With German Auto Agency Staud Studios

Sir Martin Sorrell continues his march across the globe with S4’s MediaMonks announcing it has merged with German production studio Staud Studios. Staud specialises in the automotive industry and the move cements S4’s presence in Germany, Europe’s second biggest advertising market. Staud Studios was founded in 1983 by car photographer René Staud and is now […]

Shutterstock Reveals Visual Trends 2021
  • Media

Shutterstock Reveals Visual Trends 2021

Global creative platform Shutterstock has launched the 10th anniversary edition of its annual Creative Trends Report, highlighting the trends that will inspire creative expression and ingenuity in 2021. Announcing the report, Shutterstock creative director Flo Lau said that, after the year that was, the company was encouraged by the “positivity, originality, and resilience displayed by […]

by B&T Magazine

B&T Magazine
Ogilvy Australia CEO David Fox To Head Middle East & North Africa Office
  • Marketing

Ogilvy Australia CEO David Fox To Head Middle East & North Africa Office

Ogilvy has announced David Fox will be promoted to the role of CEO for the Middle East and North Africa (MENA) region, effective March 1, 2021. Based in Dubai the new role encompasses responsibility for nine countries and 10 offices across the region.  The move to a new regional position follows six and a half […]

Vic Gov Chooses QMS For Its Holidaymaker Fire Warnings
  • Media

Vic Gov Chooses QMS For Its Holidaymaker Fire Warnings

Holiday goers leaving Melbourne are being reminded to check Fire Danger Ratings (FDRs) to ensure they are fire safe and ready as they head out of the city and into regional Victoria. As part of the annual Victorian Fire Season campaign, the Victorian Government’s (Vic Gov) latest outdoor campaign harnesses the dynamic capability of digital […]

Top view photo of podcast concept - lightbox with letters podcast on it, headphones and professional microphone on the table
  • Marketing
  • Media

Marketers, Digital Experts, Podcasters & Bloggers Among 2021’s “Jobs On The Rise”

LinkedIn has unveiled its annual Jobs On The Rise report and – despite the usual suspects – it’s good news for those workers who possess digital skills and can work remotely. You can read the report in full here. As you’d expect, the report was headed by the always in-demand occupations such as health care […]

Photo series of a japanese podcaster making video podcast from his home studio.
  • Technology

Have We Entered Peak Podcasting? 2021 Predictions

Henrik Isaksson is the regional managing director at Acast AU & NZ. In this opinion piece, he gives his top prediction on what 2021 will bring for the podcasting world. Despite a volatile media environment in 2020, podcasting has continued to grow from strength to strength. We have seen record listen numbers month-on-month and advertising […]

Opinion

by B&T Magazine

B&T Magazine
Lenovo Turns Aussie Tech Review Into A Death Metal Song
  • Campaigns
  • Technology

Lenovo Turns Aussie Tech Review Into A Death Metal Song

Lenovo has released a new campaign that applies a surprising creative twist to reviews of its products, combining them to form death metal songs. Yes, you read that correctly. The works come from Omnicom-owned Swedish agency Ehrenstrale, in a bid to target gamers, which Ad Age reports are an important audience for the brand, and […]

by B&T Magazine

B&T Magazine
Major US Networks ‘Boycott’ Trump Farewell Address
  • Media

Major US Networks ‘Boycott’ Trump Farewell Address

Outgoing and twice impeached President Donald Trump released a pre-recorded farewell as he departed Washington. But many of the US’ major networks didn’t show it. Trump was banned from Facebook and Twitter in the wake of his supporters’ attack on the US Capitol on 6 January. His personal account on YouTube has also been suspended […]

by B&T Magazine

B&T Magazine
Stock close up image showing a “subscribe” button on a website with hand shaped cursor
  • Media

Facebook Journalism Program Helps News Publishers Find New Subscribers

New data from Facebook shows that an initiative aimed at supporting local news publishers is showing early signs of success. Australian and New Zealand publishers participating in the Facebook Journalism Project’s Reader Revenue Accelerator in 2019 and through 2020 secured more than 24,000 new paying subscribers and more than 160,000 new loyal readers (whether through […]

Kate Langbroek Returns To Melbourne’s Chapel Street For ‘Support Local’ Campaign
  • Campaigns

Kate Langbroek Returns To Melbourne’s Chapel Street For ‘Support Local’ Campaign

Radio personality and comedian Kate Langbroek has returned from Italy to rediscover Melbourne’s iconic Chapel Street Precinct, which has seen a post-lockdown renaissance of business over summer. Langbroek has stitched the words ‘Support Local’ on her sleeve, making visits to many Chapel Street Precinct businesses with a film crew capturing each of the business owners […]

Kogan Pays $310K For Breaching Spam Laws
  • Marketing

Kogan Pays $310K For Breaching Spam Laws

Here's a stern lesson for any email spammers out there. Let's just hope those Nigerian billionaires are reading today.

by B&T Magazine

B&T Magazine
Koala Conquers COVID Hurdle For New Commercial With 12K Video Shots
  • Campaigns
  • Technology

Koala Conquers COVID Hurdle For New Commercial With 12K Video Shots

Paying homage to the Vincent Desiderio painting ‘Sleep’ and Kanye West’s ‘Famous’ music video, Koala Furniture’s new commercial shows a range of people all comfortably sleeping on their Koala Mattresses. Like the ‘Famous’ music video, the commercial for Koala’s new mattress begins with a close up of a single sleeping person and then slowly pulls […]

The US Capitol Building at dusk.
  • Technology

Tinder, Bumble Banning US Capitol Rioters

Dating apps have banned the US Capitol rioters. However, that's not to say there's not plenty of loons & psychos left.

by B&T Magazine

B&T Magazine
PEDESTRIAN.TV Moves Self-Care Festival Online For 2021
  • Media

PEDESTRIAN.TV Moves Self-Care Festival Online For 2021

Pedestrian Group has announced it will be taking the third iteration of its national self-care festival Selfish online in 2021. Selfish Sessions, running virtually from February 24 – 26, will reflect on what self-worth means to young Aussies, focusing on long-term strategies to improve their intellectual, emotional and creative wellbeing off the back of a […]