It appears streaming giant Netflix has a way to go in convincing users of an ad-supported model.
Many have taken to social media to vent their frustration and some are threatening to cancel their subscription after being served ads between watching shows on Netflix.
Hey Netflix, if you run ads I can guarantee I’m going to cancel my subscription.
— Bardoooo (@bardowu) August 19, 2018
@netflix Please don’t start forcing me to look at ads in-between episodes. It’s bad enough I’m forced to watch a clip of some original show every time I open Netflix. I don’t want to watch Orange is the New Black or Insatiable or The Package.
— Carol Ann (@hiicatc) August 17, 2018
@netflix Please don’t, don’t… no ads please
— abdoulillo (@doul11) August 17, 2018
Hey @netflix, @Netflixhelps, what is with these ads for originals popping up after an episode that I have to manually skip? This, on top of the preview videos if you dare stop on a title are making for a less than ideal viewing experience.
— Mitch Randall (@blahsi) August 17, 2018
.@netflix make it stop! Make the ads after a show I watch stop!!!
— Frank Remley (@FrankRemley) August 17, 2018
One user was a little more brutal in their criticism of Netflix, writing: “If I pay you for a subscription and you still serve me unskippable ads, you can f*** right off.”
Netflix users in Australia haven’t been immune to the ads either, with one posting the following on social media: “Just got it in Australia, too. Not happy. I don’t need ads for content between shows. Checked settings, no way to turn off or opt out, either.”
The streaming player confirmed in a statement it had started testing ads on the platform, but noted that users were able to opt-out of the testing process.
“We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster,” Netflix said.
“A couple of years ago, we introduced video previews to the TV experience because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster.
“It is important to note that a member is able to skip a video preview at any time if they are not interested.”
The controversial move by Netflix comes shortly after The Trade Desk founder and CEO Jeff Green said it wouldn’t be a matter of if, but when, the streaming giant introduces an ad-supported model.
Furthermore, marketing guru and Zenith’s head of innovation, Tom Goodwin, reckons Netflix will have two subscription tiers in the next 12 months.
It’s kind of obvious in 1 year Netflix will have two tiers of subscription.
Premium ad free for more than today’s cost.
And AdFunded for a little less.
And ads will be targeted/addressable
— Tom Goodwin (@tomfgoodwin) August 19, 2018