Campbell Arnott’s Launches Tim Tam Slam Via Indie Group The Edison Agency

Campbell Arnott’s Launches Tim Tam Slam Via Indie Group The Edison Agency
SHARE
THIS



Australian icon Tim Tam has launched a new range, ‘Tim Tam Slams’, celebrating the unique Aussie ritual of biting the corners off a Tim Tam and sipping a drink through the middle.

The Tim Tam slam is a well-known consumption ritual amongst Australians but has never had an official ‘Designed to Slam’ flavour range – until now.

Increasing category pressures driven by a wider repertoire of treating options for the shopper has highlighted the importance of innovation and disruption to create news for the brand.

Campbell Arnott’s engaged The Edison Agency to create a new strategic design solution for a seasonal, limited release that showcased the ‘Tim Tam Slam’ ritual as a platform for ownable distinction and growth.

Arnott’s marketing manager for Tim Tam Matt Grant said: “The brief for Tim Tam Slam wasn’t a straightforward task and required The Edison Agency to bring to life our proposition in a strategically creative and unique way”.

The new Tim Tam Slam range is supported by a heavy weight OOH, social and digital campaign and is in national distribution.

Please login with linkedin to comment

Edison agency Tim Tams

Latest News

Hurry: Entries Close This Friday For Snapchat Young Lions!
  • Media

Hurry: Entries Close This Friday For Snapchat Young Lions!

Entries for this year’s Snapchat Young Lions Competition, presented by Snapchat and sponsored by The Trade Desk, will close on Friday, 12 March. The Snapchat Young Lions Competition Australia gives blossoming media talent the opportunity to virtually represent Australia at the 2020 Cannes Lions International Festival of Creativity. Entries are open to teams of two […]

by B&T Magazine

B&T Magazine
Verizon Promotes Simon Wheeler to Senior Director Of Content
  • Media

Verizon Promotes Simon Wheeler to Senior Director Of Content

Verizon Media has promoted Simon Wheeler to senior director of content, following significant growth of Verizon Media’s Australian media brands. Under his new regional remit, Wheeler will lead editorial strategy in English-language regions, including Australia, India and South-East Asia. Editorial teams in India and across South East Asia will now report into Wheeler under the […]

electriclimefilms Vows To ‘Shape An Inclusive Culture In Film And Media’
  • Marketing

electriclimefilms Vows To ‘Shape An Inclusive Culture In Film And Media’

Since its inception in 2010 of bringing expressions of art to commercial films, electriclimefilms has been seeking and taking firm steps towards moulding an inclusive culture within the workplace and film industry. In a male-dominated industry, the film house prides themselves on a growing female presence across Dubai, Singapore and Sydney; seventy per cent of […]

YouTubers Expose Royal Experts For Lying About Harry And Meghan’s Oprah Interview
  • Media

YouTubers Expose Royal Experts For Lying About Harry And Meghan’s Oprah Interview

YouTubers Josh Pieters (pictured right) and Archie Manners (pictured left) have revealed the biases of ‘Royal Experts’ against Meghan Markle and Prince Harry. Pieters is perhaps best known for getting Katie Hopkins to accept a ‘C-U-N-T’ award. In a YouTube video, Pieters and Manners posed as a production company and interviewed Royal Experts about Meghan […]

by B&T Magazine

B&T Magazine
The Royals Unveils ‘Perfect Match’ Campaign For Home Loan Lender Athena
  • Advertising

The Royals Unveils ‘Perfect Match’ Campaign For Home Loan Lender Athena

A potential home loan customer gets to decide whether they’d enjoy being tied up… in decades of debt, or would prefer something short and sweet, in the latest TV campaign for Athena Home Loans created by The Royals. Shot in the format of TV matchmaking shows, TAKE ME HOME LOAN consists of three TV spots […]

CHEP & Aptamil Toddler Launch Campaign To Help Mums Return To work
  • Campaigns

CHEP & Aptamil Toddler Launch Campaign To Help Mums Return To work

Aptamil Toddler and CHE Proximity have launched a new initiative called Return Ready to help the 370 new mums that return to work every day in Australia. As Australia enters its post-recession recovery, creating an environment where women can confidently return to work will be key to the nation’s growth. Aptamil Toddler, a leading toddler […]

“Women Belong In The Kitchen!” Burger King Flame Grilled For Tone Deaf Ad
  • Campaigns

“Women Belong In The Kitchen!” Burger King Flame Grilled For Tone Deaf Ad

A controversial headline designed to carry a positive message has exploded in Burger King’s face and set social media alight. Yesterday – which also happened to be International Women’s Day – the burger giant ran a full-page ad in The New York Times with the headline “Women Belong in the Kitchen”. However, it wasn’t as […]

by B&T Magazine

B&T Magazine
Those Stories About Your Brand’s ‘Social Impact’ Are A Waste Of Time – And Money
  • Opinion

Those Stories About Your Brand’s ‘Social Impact’ Are A Waste Of Time – And Money

Lauren Quaintance (pictured below) is co-founder and managing director of content agency Storyation. In her latest post for B&T, Quaintance offers expert tips for brands aiming for a woke message… Recently one of the more prolific content marketing commentators in the US declared that social impact storytelling was “the hottest content trend of 2021”. The […]

Data, Identity And The Art Of Keeping It Simple
  • Opinion

Data, Identity And The Art Of Keeping It Simple

Shifting sands in the digital landscape mean we need to find new ways of recognising our customers. Verizon Media ANZ managing director Paul Sigaloff explains why keeping things simple is the best approach for success. By Verizon Media ANZ MD Paul Sigaloff Do you know your blood type off the top of your head? I […]

Opinion

by B&T Magazine

B&T Magazine
Working Mums Are Always Asked, How Do You Manage Career And Family? Let’s Build A Society Where This Isn’t The Norm
  • Opinion

Working Mums Are Always Asked, How Do You Manage Career And Family? Let’s Build A Society Where This Isn’t The Norm

According to the World Economic Forum, Australia is among the few developed nations that does not actively set targets for gender equality and measure progress towards nationally agreed goals. As a result, we’re falling behind. By Jessica Miles, Country Manager, ANZ at IAS The pandemic caused lockdowns around the globe—Australia was not spared. We lived […]

Opinion

by B&T Magazine

B&T Magazine
First-Party Data, Transparency And Aggregation: Tips On Surviving A Cookieless World
  • Technology

First-Party Data, Transparency And Aggregation: Tips On Surviving A Cookieless World

Google’s latest announcement around the future of web tracking and online privacy reinforced what most marketers already know. First-party data is a must for a business hoping to effectively market and create meaningful relationships with customers. Making the announcement, Google’s director of product management, ads privacy and trust David Temkin confirmed Google would continue to […]

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB
  • Advertising

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB

Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]

The MINT Partners Expand Client Line-Up For 2021
  • Marketing

The MINT Partners Expand Client Line-Up For 2021

The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]