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Reading: Campbell Arnott’s Launches Tim Tam Slam Via Indie Group The Edison Agency
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B&T > Campaigns > Campbell Arnott’s Launches Tim Tam Slam Via Indie Group The Edison Agency
Campaigns

Campbell Arnott’s Launches Tim Tam Slam Via Indie Group The Edison Agency

Staff Writers
Published on: 19th February 2019 at 8:37 AM
Staff Writers
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Australian icon Tim Tam has launched a new range, ‘Tim Tam Slams’, celebrating the unique Aussie ritual of biting the corners off a Tim Tam and sipping a drink through the middle.

The Tim Tam slam is a well-known consumption ritual amongst Australians but has never had an official ‘Designed to Slam’ flavour range – until now.

Increasing category pressures driven by a wider repertoire of treating options for the shopper has highlighted the importance of innovation and disruption to create news for the brand.

Campbell Arnott’s engaged The Edison Agency to create a new strategic design solution for a seasonal, limited release that showcased the ‘Tim Tam Slam’ ritual as a platform for ownable distinction and growth.

Arnott’s marketing manager for Tim Tam Matt Grant said: “The brief for Tim Tam Slam wasn’t a straightforward task and required The Edison Agency to bring to life our proposition in a strategically creative and unique way”.

The new Tim Tam Slam range is supported by a heavy weight OOH, social and digital campaign and is in national distribution.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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