Entries for this year’s Snapchat Young Lions Competition, presented by Snapchat and sponsored by The Trade Desk, will close on Friday, 12 March. The Snapchat Young Lions Competition Australia gives blossoming media talent the opportunity to virtually represent Australia at the 2020 Cannes Lions International Festival of Creativity. Entries are open to teams of two […]

Posted 1 hour Ago

Recommended

by B&T Magazine

Of all the awards B&T hands out, THIS is one of our favourites. That & our in-house 'staff f@ck-up of the month' trophy.

Are Media today launches TRENDtalks, its latest initiative to equip marketing decision makers with the latest consumer, cultural, and category trends, insights and research.

Verizon Media has promoted Simon Wheeler to senior director of content, following significant growth of Verizon Media’s Australian media brands. Under his new regional remit, Wheeler will lead editorial strategy in English-language regions, including Australia, India and South-East Asia. Editorial teams in India and across South East Asia will now report into Wheeler under the […]

Nothing says "I'll be working until I'm 107" quite like opening the latest super statement in the mail, does it.

This wonderful 80s-inspired car ad will arguably make no sense whatsoever to anyone aged 35 or under.

A message to Destination NSW - yep, you got us, we're not going anywhere else now, are we? Rack that travel cue, we say.

Howatson + White hurriedly forced to switch their car's green slip insurer after snaring Allianz as inaugural client.

Posted 43 minutes Ago

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Since its inception in 2010 of bringing expressions of art to commercial films, electriclimefilms has been seeking and taking firm steps towards moulding an inclusive culture within the workplace and film industry. In a male-dominated industry, the film house prides themselves on a growing female presence across Dubai, Singapore and Sydney; seventy per cent of […]

Jon Foged promoted to MD of Kantar's ANZ insights division. Also exhausted by constantly adding "it's without the 'h'."

YouTubers Josh Pieters (pictured right) and Archie Manners (pictured left) have revealed the biases of ‘Royal Experts’ against Meghan Markle and Prince Harry. Pieters is perhaps best known for getting Katie Hopkins to accept a ‘C-U-N-T’ award. In a YouTube video, Pieters and Manners posed as a production company and interviewed Royal Experts about Meghan […]

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A potential home loan customer gets to decide whether they’d enjoy being tied up… in decades of debt, or would prefer something short and sweet, in the latest TV campaign for Athena Home Loans created by The Royals. Shot in the format of TV matchmaking shows, TAKE ME HOME LOAN consists of three TV spots […]

Special Group snare award-winning duo for Melbourne office. And by "award-winning" we mean not just third in backstroke.

Aptamil Toddler and CHE Proximity have launched a new initiative called Return Ready to help the 370 new mums that return to work every day in Australia. As Australia enters its post-recession recovery, creating an environment where women can confidently return to work will be key to the nation’s growth. Aptamil Toddler, a leading toddler […]

A controversial headline designed to carry a positive message has exploded in Burger King’s face and set social media alight. Yesterday – which also happened to be International Women’s Day – the burger giant ran a full-page ad in The New York Times with the headline “Women Belong in the Kitchen”. However, it wasn’t as […]

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Oprah's Meghan and Harry tell-all proves a winner for 10, but not for New Idea's printers forced to work to 5am.

Lauren Quaintance (pictured below) is co-founder and managing director of content agency Storyation. In her latest post for B&T, Quaintance offers expert tips for brands aiming for a woke message… Recently one of the more prolific content marketing commentators in the US declared that social impact storytelling was “the hottest content trend of 2021”. The […]

Ryan Phelan, Andrew O'Keefe and now Simon Reeves! It's been a big year for ex-Seven employees' legal teams.

Shifting sands in the digital landscape mean we need to find new ways of recognising our customers. Verizon Media ANZ managing director Paul Sigaloff explains why keeping things simple is the best approach for success. By Verizon Media ANZ MD Paul Sigaloff Do you know your blood type off the top of your head? I […]

Posted 2 hours Ago

Opinion

by B&T Magazine

According to the World Economic Forum, Australia is among the few developed nations that does not actively set targets for gender equality and measure progress towards nationally agreed goals. As a result, we’re falling behind. By Jessica Miles, Country Manager, ANZ at IAS The pandemic caused lockdowns around the globe—Australia was not spared. We lived […]

Posted 3 hours Ago

Opinion

by B&T Magazine

A platform that shares talks addressing the challenges of women in society by women and male supporters in our industry, live, on-loop 24.7.365.

Google’s latest announcement around the future of web tracking and online privacy reinforced what most marketers already know. First-party data is a must for a business hoping to effectively market and create meaningful relationships with customers. Making the announcement, Google’s director of product management, ads privacy and trust David Temkin confirmed Google would continue to […]

UnLtd's industry cricket tournament raises $160,000 for kids, at the same time costing $7435 in smashed windscreens.

QUT’s long-term agency partner, BCM, has developed a thought provoking and impactful campaign for the university to coincide with 2021 International Women’s Day.

To demonstrate that every home is worth protecting, NRMA Insurance has released its latest campaign that sees the return of young boy Sammy as he continues his quest to look out for the homes of Australia’s iconic but vulnerable koalas. Created by The Monkeys, part of Accenture Interactive, the campaign centres on Sammy as he […]

Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]

GHO has appointed Hamish Stewart as an equity partner in the business.  Hamish joins GHO’s four existing partners to round out the diversity of experience offered by the agency across research, strategy, design, digital and creative marketing. 

The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]

Coincidence this was unveiled on International Women's Day? Well, we don't think so. Well, we don't know, to be honest.