CampaignLab has been appointed as MATCH Hospitality’s agency partner for the launch of the Official Hospitality Programme for the AFC Women’s Asian Cup Australia 2026. The independent creative communications agency, which recently celebrated its 10-year anniversary, will lead earned media, digital advertising and influencer marketing for MATCH Hospitality in Australia for the tournament taking place 1–21 March 2026.
MATCH Hospitality’s introduction of an Official Hospitality offering at the Women’s Asian Cup 2026 reflects the rising appetite for premium experiences in women’s sport and the surging interest from fans, partners and brands alike.
Kimberley Byrom brand director at MATCH Hospitality said “The AFC Women’s Asian Cup Australia 2026™ will be a transformative moment for women’s football, and we are proud to be introducing the tournament’s first-ever Official Hospitality Programme with CampaignLab’s support. It’s no longer just corporate guests filling hospitality suites; we’re seeing a real shift towards families and fans wanting exceptional service and elevated experiences, and our programme delivers exactly that.”
Fans will have access to an Official Hospitality experience at the AFC Women’s Asian Cup at stadiums in the host cities of Sydney, Gold Coast and Perth, featuring priority stadium access, an entertainment programme and all-inclusive dining. Guests can enjoy a diverse culinary offering, from street-food dishes and bento boxes to multi-course menus and live cooking presentations, delivered with dedicated hosting and convenient parking options.
“We selected CampaignLab for their strategic creativity, integrated capabilities and deep understanding of how to connect with modern sports fans. Their work will be instrumental in bringing this offering to life and ensuring fans across the region understand the premium match-day experiences now available for the AFC Women’s Asian Cup,” Byrom added.
Thalia Mills general manager of CampaignLab said “We’re incredibly excited to partner with MATCH Hospitality on such a significant tournament for women’s sport. Supporting the launch of the first Official Hospitality Programme for the AFC Women’s Asian Cup is a real privilege, and we can’t wait to use our earned, digital and influencer expertise to inspire fans to experience premium match-day moments with MATCH Hospitality. It’s going to be a must-see tournament, and on a personal note, we’ll be cheering on the Matildas every step of the way.”
CampaignLab’s appointment reflects the agency’s track record of helping brands join the conversation and delivering work across sport, consumer lifestyle, travel, and tech sectors.
Through integrated earned media, digital strategy and creator partnerships, CampaignLab will work alongside MATCH Hospitality to build awareness and excitement around its match-day experiences at the AFC Women’s Asian Cup Australia 2026.
