B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Campaign: The Brand Agency Showcases UWA’s Role In Perth Arts Festival
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Campaign: The Brand Agency Showcases UWA’s Role In Perth Arts Festival
AdvertisingMarketing

Campaign: The Brand Agency Showcases UWA’s Role In Perth Arts Festival

Paul Yole
Published on: 24th November 2014 at 10:12 AM
Paul Yole
Share
2 Min Read
SHARE

The Brand Agency, Perth has created a 45 second commercial to promote The University of Western Australia’s unique role in the foundation of Perth International Arts Festival.

“One idea back in 1953 was the catalyst for what has become an internationally acclaimed arts festival” said UWA’s chief marketing officer, Karen Carriero. “We’re very proud of our association with the Festival but we realised that not everyone may be aware of it.”

The commercial, called ‘One Spark’, will appear at Lotterywest Festival Films and online. It is set at UWA’s iconic Winthrop Hall and dramatises the thought that one idea can spark something much greater.

The Brand Agency team of Alli Watson, Paul Michael, Liam Donnelly, David Arns, Gemma Kay and creative director Craig Buchanan created and produced the ad. Alli Watson directed the film with DoP Mick McDermott. Post-production special effects were created by Boogie Monster and Brainestorm was responsible for sound design.

Credits:

Creative Director: Craig Buchanan

Copywriter and Director: Alli Watson

Art Director: Paul Michael Liam Donnelly

Copywriter: Dave Arns

Producer: Gemma Kay

Account Director: Michelle Lague

DOP: Michael McDermott

Editor: Joel Taylor, Boogie Monster

Colourist: Joel Taylor, Boogie Monster

Sound: Justin Braine, Brainestorm

Client: Natali Morgan and Gillian Loh, UWA

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Clemenger BBDO Sydney, conversions
Share

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?