Iconic Australian ice-cream brand Peters is promoting the release of their new Fandangles range with a massive in-store campaign, set to appear in over 500 supermarkets around the country.

The new fin format is the first 3-D fin display created by the media provider, TorchMedia.

TorchMedia, in conjunction with Zenith Optimedia, is utilising the new holographic 3-D fin format to tie in with the Fandangles Caramel Popcorn flavour, which is available in stores around the country. The word ‘Fandangles’ appears in extra-large and 3-D font to help it standout in the busy frozen section of the supermarket.

The holographic 3-D format is being utilised to help emphasise the classic combination of popcorn and going to the movies. The campaign runs through late August until the end of September.