Campaign: ALDI Promotes Mobile Plans Via BMF

Campaign: ALDI Promotes Mobile Plans Via BMF
SHARE
THIS



Creative agency BMF has launched a new campaign for ALDI’s mobile plans.

Decoding a mobile plan isn’t for the faint hearted. Sometimes you don’t really know what you are getting and whether you actually need it, which may result in purchasing a whole lot of data, text or talk plan waste.

Enter ALDImobile. Plans designed to fit whoever you are; be that a data lord, a serial texter or endless talker. Or not. Ultimately eliminating waste and unnecessary stuff you might not even use.

Through ALDI’s uniquely wry eye, a pirate, a mime and a woodsman dramatise how ALDImobile plans are designed to fit your specific needs of talk, text and data.

PIRATE-PRINT

Alex Booker, BMF creative director, said: “ALDImobile gives us two lessons in this latest campaign: the first being you shouldn’t have to pay for parts of a mobile contract you’ll never use, and the other being that you shouldn’t go full pirate as it will greatly affect your ability to text.”WOODSMAN-PRINT

“What better way to convey the key attributes of ALDImobile’s new plans than via a French mime and his invisible cat, a two hooked pirate and a wood carving mountain man who’s never lived with people, let alone heard of email?” asked BMF managing partner, Stephen McArdle.MIME-PRINT

An ALDI spokesperson said: “Ultimately ALDI wants to deliver good value and the mobile market confuses what good value is. Here we want to highlight unnecessary waste and how you can find a better value fit.”

The campaign launched on this Sunday and is already generating awareness of the different value packs for ALDImobile with 3 x 15sec TVCs, in catalogue, digital and in store.

Credits:

Executive Creative Director: Cam Blackley

Creative Directors: Alex Booker & Philip Sicklinger

Copywriter: Mark Carbone & Martin Svane

Art Director: Felix Holfve

Managing Partner: Stephen McArdle

Group Account Director: Jonny Bucknall

Account Director: Aisling Salmaggi

Account Manager: Hayley Basham

Planning: Sarah Hood

Agency Producer: Mel Herbert & Katie Harper

Print Producer: Louis Molines

Art Buyer: Basir Salleh & Tania Sinovcic

Director: Jeff Low

Production Company: Louis & Co

Production Company: Rabbit Content

Producer: Lucas Jenner

Post Production: Method

Editor: Mark Bennett

Music & Sound Production: Tone @ Rumble Studios

DOP: Peter Eastgate

Photographer: Mat Baker

Advertising and PR Director: Sam Viney

hold last ad

Please login with linkedin to comment

Aids Clemenger BBDO Sydney Samsung Thinktank Social

Latest News

First-Party Data, Transparency And Aggregation: Tips On Surviving A Cookieless World
  • Technology

First-Party Data, Transparency And Aggregation: Tips On Surviving A Cookieless World

Google’s latest announcement around the future of web tracking and online privacy reinforced what most marketers already know. First-party data is a must for a business hoping to effectively market and create meaningful relationships with customers. Making the announcement, Google’s director of product management, ads privacy and trust David Temkin confirmed Google would continue to […]

UnLtd Big Clash Cricket Tournament Returns To Raise $160,000 For Children At Risk
  • Media

UnLtd Big Clash Cricket Tournament Returns To Raise $160,000 For Children At Risk

The annual Big Clash industry cricket tournament, organised by the industry’s social purpose organisation UnLtd, has raised over $160,000 for children and young people at risk. The highly competitive tournament saw the different corners of the industry battle it out on the ovals in Sydney, Melbourne, and Perth during February and March. Since its launch […]

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB
  • Advertising

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB

Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]

The MINT Partners Expand Client Line-Up For 2021
  • Marketing

The MINT Partners Expand Client Line-Up For 2021

The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]

The Women Who Shaped Technology In 2020
  • Technology

The Women Who Shaped Technology In 2020

Here's more confirmation of B&T's commitment to International Women's Day. And just wait for International Hot Dog Day.

by B&T Magazine

B&T Magazine
Samantha Armytage To Leave Sunrise
  • Media

Samantha Armytage To Leave Sunrise

To her credit, NO ONE in Australia has had their weight & their ovaries profiled by media quite like Samantha Armytage.