Campaign: AGL Power-Up with Adshel

Campaign: AGL Power-Up with Adshel
J Smith
By J Smith
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Energy provider AGL launches an outdoor campaign celebrating ‘energy for every part of every day’ with special builds bringing the comforts of household appliances to the outdoor space.

Running until October 19 as part of an integrated campaign across TV, Digital and Social, these unique outdoor elements are designed to extend campaign resonance, featuring functioning lamps, clocks and desk fans across 16 Sydney and Melbourne CBD locations.

Developed in collaboration with GPY&R and Maxus media, the executions were realised by Adshel’s Immerse team. The campaign builds on AGL’s new messaging that positions them as part of Australian lives throughout every day.

Adshel CMO Nicole McInnes said, “Although it is a marketing cliché, to ‘surprise and delight’ people in what can be a dull, daily commute is the best way to cut-through to the absorbed consumer. AGL have captured the imagination by bringing the inside outdoors and cleverly delivering their message. Adshel activations are the types of ads that people see, remember and most importantly share with their friends and families, and we’re really pleased to have helped AGL bring the idea to life”

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