Energy provider AGL launches an outdoor campaign celebrating ‘energy for every part of every day’ with special builds bringing the comforts of household appliances to the outdoor space.
Running until October 19 as part of an integrated campaign across TV, Digital and Social, these unique outdoor elements are designed to extend campaign resonance, featuring functioning lamps, clocks and desk fans across 16 Sydney and Melbourne CBD locations.
Developed in collaboration with GPY&R and Maxus media, the executions were realised by Adshel’s Immerse team. The campaign builds on AGL’s new messaging that positions them as part of Australian lives throughout every day.
Adshel CMO Nicole McInnes said, “Although it is a marketing cliché, to ‘surprise and delight’ people in what can be a dull, daily commute is the best way to cut-through to the absorbed consumer. AGL have captured the imagination by bringing the inside outdoors and cleverly delivering their message. Adshel activations are the types of ads that people see, remember and most importantly share with their friends and families, and we’re really pleased to have helped AGL bring the idea to life”
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]