Director Juan Cabral, the man behind the fondly remembered Cadbury “Gorilla” has created a new spot for Ikea.
http://youtu.be/aQPs9lRgFKc
The ad is the work of Cabral and agency Mother London and according to Co. Create, the trippy feel is not the work of CGI but instead daring practical effects including skydivers and beds hung from cranes.
