Cadbury Launches Easter Campaign With Whopping Great Egg

Cadbury Launches Easter Campaign With Whopping Great Egg
SHARE
THIS



Cadbury will celebrate the launch of the nation’s Easter celebrations this weekend with an activation focused on freeing the joy of the traditional crack of an Easter egg.

The chocolate brand will today unveil a giant Easter egg at Sydney’s iconic Bennelong Lawn which will be cracked in front of a live crowd as part of the Big Egg Crack on Sunday 29th March.

Measuring five metres x 3.4 metres in diameter, the enormous egg structure is being held 10.5 metres high and positioned with a hammer teetering just above it, ready to unleash the Big Egg Crack.

Outside of the crack on Sunday, Cadbury will also hold an afternoon of Easter entertainment for families including stilt walkers, hula hoopers, contortionists, jugglers, magicians, a BMX stunt rider, games and live music. There will also be thousands of Cadbury Easter eggs to be enjoyed.

Audrey Green, head of Easter for Cadbury at Mondelez International said: “Easter is one of the most joyous times of the year and a time to enjoy with all the family. We wanted to put on a memorable activation that brings people together and celebrate the annual tradition of Easter egg-cracking which gives Aussies so much joy.”

Content from the event will be shared online to kick off Easter 2015.

Agency credits:

Strategy and Creative: Saatchi & Saatchi Sydney
Experiential: Wonder
PR: Red Agency

Please login with linkedin to comment

30 days of Fashion and Beauty Animals Australia P&O

Latest News

The Five Values For Business Success
  • Opinion

The Five Values For Business Success

Here's a serious business article that hopefully ticks B&T's quota box for serious business articles.

Opinion

by B&T Magazine

B&T Magazine
Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine