Agencies that make up BWM Dentsu Group are helping address the underrepresentation of Aboriginal and Torres Strait Islander people in the creative and media industries with a new plan.
The Reconciliation Action Plan (RAP) was launched last week by BWM Dentsu, Haystac, Cox Inall Communications, Cox Inall Change, and Cox Inall Ridgeway (an Indigenous social impact agency).
The Australian Bureau of Statistics puts the number of Aboriginal and Torres Strait Islander people working in the information media and telecommunications sectors at 1687 in October 2017.
Furthermore, Roy Morgan data suggests the number of Aboriginal and Torres Strait Islander people in the arts and media industries is too insignificant to report on at all.
BWM Dentsu Group’s RAP framework will help to review and enhance existing relationships, respect and trust between Aboriginal and Torres Strait Islander peoples and non-Indigenous Australians, through a series of tangible, long-term commitments.
This finished document has now been submitted to Reconciliation Australia for final review.
Actions taken as part of the RAP include implementing rituals that honour the original owners of the land, such as ensuring an ‘Acknowledgment of Country’ is performed at the start of all agency meetings.
The RAP framework also includes diverting three per cent of total commercial spend to Indigenous-owned or run suppliers, forging a strategic internship partnership with Swinburne University, and celebrating and honouring Aboriginal and Torres Strait Island culture with an event series.
Aden Ridgeway, partner at Cox Inall Ridgeway and the first Indigenous person to be elected as a parliamentary leader, said: “For Aboriginal and Torres Strait Islander communities, storytelling, creativity and human-centred design are at the very heart of our culture.
“As a result, we want to see a higher representation of Aboriginal and Torres Strait Islander people within the media and creative industry, and are proud to be working with the other BWM Dentsu Group agencies to help move the dial on this issue.”
Belinda Murray, managing director of BWM Dentsu Melbourne, said: “We know how important diversity and inclusion is to making our industry as strong as it can possibly be.
“All of us in the BWM Dentsu Group want to work towards making the creative and media industry feel like a dynamic, safe and nurturing environment for all people, so it’s considered a valid career option going forward.”
BWM Dentsu Group launched the RAP with a panel discussion last Thursday.
The panel featured Aboriginal and Torres Strait Islander creative entrepreneurs and change-makers giving their perspective on what ‘creativity’ means within the Aboriginal and Torres Strait Islander community, and the challenges and achievements that they’ve come up against along the way.
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]
The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]