Burger King in Brazil wants customers to know its ice-cream range isn’t, in its own words, “full of shit”, releasing a new Poop Emoji Ice Cream we’re assuming tastes like chocolate.
Following its award dominating 2021 “Mouldy Whopper” campaign, the brand is continuing its global drive of telling customers its products are green, lean and preservative-free.
The new poo ice-cream spot is the work of creative incumbent, David São Paulo, and initially will only be available by a travelling ice-cream van with plans to eventually release it in stores.
The accompanying TVC details what used to be in Burger King ice-creams (artificial preservatives and likes) before declaring “Our ice-creams used to have this shit, but now it’s different!” The Poop Emoji there to remind diners its desserts are now shit-free.
Rogério Chaves, creative director at David São Paulo, commented: “It’s better to look like a poop on the outside than to be stuffed with lots of bad ingredients on the inside.”
Watch the TVC below:
