Burger King France Giving Away Potatoes At Drive-Thrus To Support Farmers

Burger King France Giving Away Potatoes At Drive-Thrus To Support Farmers
SHARE
THIS



In order to support French potato farmers who can no longer sell their produce due to restaurant closures across France, Burger King is giving away bags of potatoes with every visit to a drive-thru.

From the minds of Paris-based creative agency Buzzman, the new campaign for Burger King France has seen the fast food chain buy 200 extra tons of potatoes. Since yesterday, Burger King has been giving away a one kilo bag of potatoes to each customer who visits a drive-thru.

It comes in a bid to help French potato farmers unable to sell their produce due to widespread restaurant closures across the nation, as a result of the coronavirus pandemic.

A campaign visible since yesterday is being supported in The Journal Du Dimanche French newspaper and on the brand’s social media network.

The operation will be available in all Burger King drive-thrus across France.

Source: Buzzman

With a message on each bag of potatoes, titled ‘We’re keeping French farmers feeling chipper’, Burger King writes:

With the restaurant sector in trouble, thousands of French farmers have found themselves unable to sell their produce. Among them, potato farmers have been left with tonnes of the crop on their hands.

We’ve decided to lend a hand by buying 200 extra tonnes of potatoes, and from 2 February, we’ll be giving away a one-kilo bag of potatoes with every visit to a drive-thru.

And you can help by making a resolution for 2021: to keep buying potatoes.

Wedges, hash browns, roast potatoes and mash—say yes to them all. For the love of spud, let’s make this new year a good one.

Dig in and learn more at burgerking.fr.

Credits for the campaign are as follows:

Burger King

Marketing director: Alexandre Simon

Product marketing officer: Carole Rousseau

Communication, public relations and CSR director: Muriel Reyss

Project manager: Anne Bermond

Buzzman

President and executive creative director: Georges Mohammed-Chérif

Vice president: Thomas Granger

Managing director: Julien Levilain

Art director: Margaux Hontang

Copywriter: Melvin Berréhouc

Head of account: Loïc Coelho

Account executive: Guillaume Lhoste

Head of social media: Julien Scaglione

Social media consultant: Félix Brunot

Social media consultant: Arnaud Cherbonnier

Head of PR & communication: Amélie Juillet

PR & communication manager: Paul Renaudineau

Please login with linkedin to comment

Latest News

Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]

Opinion

by Kathleen Farmilo

Kathleen Farmilo
Jye Smith Named President Of Vibewire Board
  • Media

Jye Smith Named President Of Vibewire Board

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

Australian CDP Lexer Raises $33.5M In Funding
  • Technology

Australian CDP Lexer Raises $33.5M In Funding

Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]