Diageo Australia has launched four new Bundaberg Rum TVCs that celebrate the craft behind the iconic Australian spirit, the first of which aired last night.
The series of four 15-second TV spots created and executed by Leo Burnett Sydney are part of Bundaberg Rum’s ‘Unmistakably Ours’ brand campaign that launched in March 2017.
Filmed entirely on the Bundaberg Rum estate and surrounding sugar cane fields, the new spots bring to life the unique stories behind (the making of) the golden liquor.
Vince Lagana, executive creative director at Leo Burnett Sydney, said: “We’re proud to say the Unmistakably Ours campaign has seen significant growth for Bundaberg Rum and has brought strong brand values back to the brand.
“In these follow-up, 15-second product spots, we wanted to focus on all the great things that make this iconic liquid truly unique and, in turn, prove how it really is unmistakably ours,”
Bundaberg Rum senior brand manager Karl Roche said: “As Bundaberg Rum approaches its 130th year, we wanted to celebrate life at the distillery – putting the spotlight on our people and award-wining product.
“Bundaberg Rum is made by a small group of just 34 people, with locally-sourced ingredients. It has a unique and rich heritage of which we’re extremely proud. It’s a story we want to share with all Australians.”
The new campaign will appear on national free-to-air, subscription TV and online.
CREDITS
Client: Diageo
Marketing and innovation director: Adam Ballesty
Marketing manager: Hayden Abercrombie
Senior brand manager: Karl Roche
Creative: Leo Burnett Sydney
Executive creative directors: Vince Lagana and Grant McAloon
Creative directors: Malcolm Caldwell and Ian Broekhuizen
Senior copywriter: Nigel Clark
Senior art director: Adrian Ely
Agency producer: Michelle Browne
Group business director: James Walker-Smith
Senior business director: Amber Glenister
Business manager: Tom Smyth
Production: Infinity Squared
Director: Melvin J Montalban
Producer: Morgan Benson-Taylor
Director of production: Tania Lambert
Art director: Miles Pitt
Editor: Brad Hurt
Colourist: Matt Fezz
Music: Rumble
