Bulldogs’ ‘Mad Monday’ Madness Costs The Club Another $350K Sponsor

Bulldogs’ ‘Mad Monday’ Madness Costs The Club Another $350K Sponsor

The Canterbury Bankstown Bulldogs jersey will be looking decidedly bare next season after yet another sponsor pulled the pin on the club following its disastrous ‘Mad Monday’ celebrations last month.

Shorts sponsor Wicked Sister Desserts yesterday decided to pull its sponsorship of the Club following player antics and the management’s handling of the incident.

Fairfax Media is today reporting that the Wicked sponsorship was worth $350,000 per season.

Daily-Telegrpah-article-on-Canterbury-Bulldogs-1

Bulldogs players were photographed drunk and two players arrested following end of season frivolities. The images making their way onto the front page of The Daily Telegraph.

Immediately following the incident, electronics company Jaycar – who’d sponsored the Club since 2009 – pulled its $500,000 a year deal.

Yesterday, Wicked said in a statement: “Today we informed the Canterbury-Bankstown Bulldogs that Wicked Sister Desserts will be terminating its sponsorship of the club effective immediately.

“Wicked Sister Desserts is a family owned business and we share the same family values as our customers. What has occurred is completely unacceptable.

“We do not in any way condone the behaviour and nor do we support the response by the leadership of the club in the way they have handled this matter.

“We accept that there will be some who criticise our company for taking this decision but our company and brand stand for certain values and behaviours, and we expect the same levels of decency and respect from those we align ourselves with,” the statement read.

The NRL slugged the club a $250,000, but the amount was later halved after the Club issued their response to the governing body’s breach notice.

Players Adam Elliott and Asipeli Fine were both fined $25,000 by the club and suspended. Both have been charged by the police for with wilful exposure and will pair will appear in court on October 24. Two other players, Marcelo Montoya and Zac Woolford, were also fined $10,000.




Please login with linkedin to comment

Canterbury Bulldogs Mad Monday Wicked Sister Desserts

Latest News

Documentary Australia & Screen QLD Announce SheDoc Recipients
  • Media

Documentary Australia & Screen QLD Announce SheDoc Recipients

Documentary Australia, in partnership with Screen Queensland, has announced the 2024 recipients of SheDoc – a grants program aimed at giving women a stronger and more equal voice in documentary storytelling. The six Queensland-based female documentary filmmakers are Jo-Anne Brechin, Kate Boylan Ascione, Nu’utea Marie Lea Robillot, Sasha Parlett, Mags Scholes, and Veronica Fury. They […]

Energy Safe Victoria Partners With DPR&Co For Certificate Of Electrical Safety Campaign
  • Campaigns

Energy Safe Victoria Partners With DPR&Co For Certificate Of Electrical Safety Campaign

Energy Safe Victoria has launched a new public safety campaign to alert Victorians to the importance of obtaining a Certificate of Electrical Safety from their licensed electrician. Your electrician is responsible for providing you with a certificate after any work has been completed. This is your proof that the work is safe and compliant. “Research […]

Gen Z Abandoning “Life Blueprint” Focused On Money & Career To Hang Out With Friends
  • Marketing

Gen Z Abandoning “Life Blueprint” Focused On Money & Career To Hang Out With Friends

Gen Z have apparently jettisoned the “life blueprint” set by preceding generations with a focus on living in the moment, being happy and bonding with friends, according to a new survey. Collating responses from more than 2,680 Gen Z’ers across Australia and New Zealand, the study conducted by Secret Sounds Connect, the commercial rights, experiential […]

AMPR Group Secures 18 Client Wins
  • Marketing

AMPR Group Secures 18 Client Wins

Communications agency AMPR Group has accelerated to hit high speeds in 2024, celebrating 18 new and returning client wins across its major events, fashion, beauty and consumer portfolios. The global spotlight will be on Melbourne in March as AMPR prepares to bring a series of exciting projects to life. Kicking off with the PayPal Melbourne […]

Cannes In Cairns 2024 Agenda Revealed!
  • B&T Exclusive

Cannes In Cairns 2024 Agenda Revealed!

An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]

Cannes In Cairns Early Bird Ticket Prices Ending Soon!
  • B&T Exclusive

Cannes In Cairns Early Bird Ticket Prices Ending Soon!

Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries
  • Campaigns

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries

To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]