The Canterbury Bankstown Bulldogs jersey will be looking decidedly bare next season after yet another sponsor pulled the pin on the club following its disastrous ‘Mad Monday’ celebrations last month.
Shorts sponsor Wicked Sister Desserts yesterday decided to pull its sponsorship of the Club following player antics and the management’s handling of the incident.
Fairfax Media is today reporting that the Wicked sponsorship was worth $350,000 per season.
Bulldogs players were photographed drunk and two players arrested following end of season frivolities. The images making their way onto the front page of The Daily Telegraph.
Immediately following the incident, electronics company Jaycar – who’d sponsored the Club since 2009 – pulled its $500,000 a year deal.
Yesterday, Wicked said in a statement: “Today we informed the Canterbury-Bankstown Bulldogs that Wicked Sister Desserts will be terminating its sponsorship of the club effective immediately.
“Wicked Sister Desserts is a family owned business and we share the same family values as our customers. What has occurred is completely unacceptable.
“We do not in any way condone the behaviour and nor do we support the response by the leadership of the club in the way they have handled this matter.
“We accept that there will be some who criticise our company for taking this decision but our company and brand stand for certain values and behaviours, and we expect the same levels of decency and respect from those we align ourselves with,” the statement read.
The NRL slugged the club a $250,000, but the amount was later halved after the Club issued their response to the governing body’s breach notice.
Players Adam Elliott and Asipeli Fine were both fined $25,000 by the club and suspended. Both have been charged by the police for with wilful exposure and will pair will appear in court on October 24. Two other players, Marcelo Montoya and Zac Woolford, were also fined $10,000.
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]