Buildcorp Joins BMW & Lion Nathan In Pulling Sponsorship Of ARU’s National Rugby Championship

Buildcorp Joins BMW & Lion Nathan In Pulling Sponsorship Of ARU’s National Rugby Championship
SHARE
THIS



Things have gone from bad to worse for Australian Rugby Union (ARU), with Buildcorp the latest to abandon its sponsorship of the National Rugby Championship (NRC) due to the ARU’s failure to establish a women’s competition to run alongside it in October.

Buildcorp co-founder and principal Josephine Sukkar, who also happens to be a director of the Australian Rugby Foundation, told News Corp that while it was a difficult decision to cut ties with the ARU, the construction company simply had no choice.

“At Buildcorp, we really need to align any partnership we’re involved with our values, and it was not a championship that was able to produce a women’s competition,” she said.

“We had asked for that for a long time, and we had wanted it to look the same as the men’s and for them to be playing on the same fields as curtain-raisers.

“That is a problem for the ARU at the moment to be able to deliver that. So, we discontinued that sponsorship this year. It’s the first time we’ve ever discontinued a rugby sponsorship, but that was pretty difficult for us to stand alongside that.”

Apart from being the inaugural naming rights sponsor of the NRC, Buildcorp also sponsors the Wallaroos and the Women’s XVs National Championships.

Buildcorp spnsorship of women's rugby teams

An ARU spokesman described Buildcorp’s decision to walk away from sponsoring the NRC as “disappointing”, but thanked the company for being a “wonderful” and “integral” partner of the competition since its establishment in 2014, according to News Corp.

“While it is disappointing to lose Buildcorp as naming rights partner for the NRC this season, we understand their position that they would like to see the formation of an equivalent women’s competition,” the spokesman said.

“The ARU has invested significantly in women’s programs in recent years, including the formation of the upcoming Women’s National Uni 7s. We are looking at various competition models, however at this time we are unable to commit towards a women’s NRC competition.”

Buildcorp joins BMW and Lion Nathan in boycotting the tournament. However, the ARU spokesman remained optimistic that replacement sponsors could be found in time before the NRC kicks off in October.

“We have been fortunate that we’ve managed to retain over 90 per cent of our partners across all forms of the game over the past five years, but there is inevitably some turnover,” he said.

“We are currently in market having some positive conversations about filling the vacancies in those two categories.”

To secure your seat at this year’s Ministry of Sports Marketing conference, click here.

Please login with linkedin to comment

Advertising Standards Bureau buildcorp Chief Marketing Technologist kathryn parsons M&C Saatchi Sydney National Rugby Championship NRC Sunbeam

Latest News

Spikes Asia Portraits
  • Marketing

Spikes Asia Appoints Jenny Lau As Events Director

Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia.  Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au
  • Media

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au

Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]

Fifth Dimension Expands Executive Leadership Team
  • Marketing

Fifth Dimension Expands Executive Leadership Team

Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO).  As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business
  • Marketing
  • Technology

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business

GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]

Seismic Announces New Zealand Partnerships To Empower Businesses And Workers
  • Technology

Seismic Announces New Zealand Partnerships To Empower Businesses And Workers

Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic
  • Marketing

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic

Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster
  • Marketing

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster

The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown
  • Media

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown

SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]