Budget 2019: The ABC Spared Frydenberg’s Scythe, As Aunty Looms As Election Battleground

Budget 2019: The ABC Spared Frydenberg’s Scythe, As Aunty Looms As Election Battleground
SHARE
THIS



It appeared everyone was a winner in the Budget last night, although it’s hard to decide if that included the ABC.

After what can only be described as a tumultuous 12 months for the public broadcaster, last night the treasurer, Josh Frydenberg, left its funding unchanged.

Aunty’s base funding will remain at $3.16 billion for the next three years.

The government has also agreed to continue funding the ABC’s “enhanced news measure,” at $44 million over three years. Since it was first introduced six years ago, the funds have been used to enhance the ABC’s news gathering capabilities, with a particular focus on regional areas.

Presently, the ABC employs 4,180 people and its been reported that the federal government regards those numbers as too high and would like to see around 50 lopped off the monthly pay roll.

And it would appear that Labor is set to make the ABC a big issue at the coming election.

Labor has already pledged to restore the $83.7 million of funding removed by the Coalition if it wins the next election.

Two senior Labor politicians – Michelle Rowland and Kristina Keneally – have lashed the government’s treatment of the ABC saying it had stripped its budgets (when it promised it wouldn’t) and had repeatedly interfered in management and programming decisions.

In a joint statement yesterday, Rowland and Keneally said: “They’ve [the government] ripped hundreds of millions of dollars out of the ABC, meddled in its affairs and launched relentless ideological attacks on public broadcasting,” the statement said.

“Whatever the government may announce for the ABC in the last six weeks before the election, they can’t erase what they’ve done to the ABC over the last six years.

“The evidence is clear: you can have a strong and independent ABC, or a Liberal government. You can’t have both.”

However, Coalition senator Eric Abetz countered the claims saying the ABC needed to get over its internal squabbles and concentrate on better programming.

The ABC should spend “less time navel-gazing and more time delivering value for the more than a billion dollars of taxpayers’ money they get every year,” Abetz told today’s The Australian.

Please login with linkedin to comment

ABC Josh Frydeneberg the budget

Latest News

Apple Ads Spark $16M Lawsuit
  • Technology

Apple Ads Spark $16M Lawsuit

Apple has been fined $16 million for misleading ads. Tim Cook pays it with loose change from behind the couch.

by B&T Magazine

B&T Magazine
AppsVillage Partners With TikTok To Allow SMBs To Advertise To TikTok’s Aussie Userss
  • Technology

AppsVillage Partners With TikTok To Allow SMBs To Advertise To TikTok’s Aussie Userss

Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]

Vancouver, BC, Canada -- August 26, 2014:Close up of a man wearing a Fitbit Flex using the App on an iPad Mini.  The Fitbit Flex is a wireless activity and sleep monitor wristband that promotes activity and wellness.
  • Opinion

How People-Based Identity Will Change The Way Marketers Think About Success

With big privacy changes coming, marketers will soon have redefine success when it comes to attribution, argues Deb O’Sullivan Vice President Enterprise Sales Australia and New Zealand at LiveRamp in this piece. Apple postponing its plan to make IDFA opt-in across devices means brands everywhere are enjoying a temporary reprieve. This deferral to early 2021 […]

Opinion

by B&T Magazine

B&T Magazine
MediaSmiths Appoints Jack Geraghty As Senior Account Planner
  • Advertising

MediaSmiths Appoints Jack Geraghty As Senior Account Planner

Independent media agency MediaSmiths today announced the appointment of another Senior Account Planner to its team as the independent agency continues to grow. Jack Geraghty joins MediaSmiths from Mediacom in Brisbane where he was Media Executive. Geraghty also has digital experience, working as a social media and content coordinator for Space Digital and a content […]

DOUBLESTAR CO Turns Technology Stunning With New Brand Livery For Australia’s Own Advanced Navigation
  • Advertising

DOUBLESTAR CO Turns Technology Stunning With New Brand Livery For Australia’s Own Advanced Navigation

To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]

Tom Pitney Promoted To Strategy Director At Junkee Studio
  • Media

Tom Pitney Promoted To Strategy Director At Junkee Studio

Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director. Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned […]

Cricket Australia Boss Slams Seven For Talking “Our Wonderful Game Down”
  • Media

Cricket Australia Boss Slams Seven For Talking “Our Wonderful Game Down”

Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]

by B&T Magazine

B&T Magazine
TAC’s Christmas Campaign Via TABOO Urges Victorians To ‘Spend It Wisely’
  • Campaigns

TAC’s Christmas Campaign Via TABOO Urges Victorians To ‘Spend It Wisely’

Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]

Fort Wayne, Indiana - Circa April 2017: Pepsi and PepsiCo Vending Machines Awaiting Repair. Pepsi is one of the largest beverage producers in the world IV
  • Marketing

PepsiCo ANZ Appoints New CMO For Snacks & Beverages

PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]

Aussie Music Stars Front New Digital Campaign For Destination NSW
  • Campaigns

Aussie Music Stars Front New Digital Campaign For Destination NSW

A bunch of well-known Aussie musicians have been called upon to feature in a new digital marketing campaign by Destination NSW geared at convincing Australian travellers to take a road trip in the state. Informed by audience insights captured through consumer travel websites Sydney.com and VisitNSW.com, the ‘Road Trips’ campaign uses the top searched items, […]

Why DDB Sydney Is Supporting Advertising Equality Initiative ‘ShEqual’
  • Opinion

Why DDB Sydney Is Supporting Advertising Equality Initiative ‘ShEqual’

In this guest post, DDB Sydney MD Priya Patel (pictured) discusses why DDB is supporting the launch fo shEqual, an advertising equality initiative from Women’s Health Victoria… shEqual, which launched last week, encourages advertisers and agencies to seriously consider the work we produce and how, collectively, we can move away from tired stereotypes and sexualised […]

Opinion

by B&T Magazine

B&T Magazine