Welcome to an exciting new B&T initiative where we’ve partnered with video content specialist Redbikini to deliver an ongoing series called “The Ads I Wish I’d Made”.
And the concept’s a simple one – each week we’ll have a chat with an industry leader, be they from creative, media or marketing, to discover the favourite ads that they didn’t make be it a TVC, print campaign, OOH, social or other media.
And check out the first instalment featuring none other than Clemenger Sydney’s creative director, Ben Clare.
Revealing the impetus behind the series, Red Bikini’s managing director, Justin O’Brien, said: “We often hear creatives talking about their own work and not so much the work of others. But given the opportunity, we wanted to know the three pieces of work they wish they had created and why.
“This series reminds us of just how good we can be and provides an insight into the minds of our creative thought leaders – a concept we find both intriguing and very frightening,” he said.