Brian Florido has joined OpenX as its publisher development director in APAC. Florido is a 20-year veteran of digital media, with extensive experience scaling media businesses and leading digital transformation.
His career spans media agencies and most recently the publishing sector, where he helped grow Australia’s largest youth digital network. Reporting into Audrey Michelin, Senior Director, Publisher Development APAC at OpenX, Florido will be working closely with the wider team to support OpenX’s growth objectives, focusing on the ANZ markets.
Brian Florido was previously at Val Morgan Digital for six years as managing director, with his exit understood to be part of a redundancy that coincided with the shutdown of the company’s in-house masthead ‘The Latch’.
Michelin commented “Brian’s deep expertise across the digital media ecosystem makes him an invaluable addition to the OpenX ANZ team. His appointment underpins our commitment to excellence, accelerating growth across the region.
