Of all of B&T's events, 30 Under 30 definitely attracts the coolest, hippest crowd but arguably has the crappest music.

Posted 2 hours Ago

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Publicis Groupe’s Digitas, the Connected Marketing agency, is excited to host a new Data Masterclass series to help brand marketers and the wider industry sharpen their knowledge around the importance of first party consumer data. Led by Digitas Chief Data Officer, Maurice Riley (pictured), the seven-part video series takes a deep dive into the areas […]

In this guest post, Jade Ong, Co-founder and COO at Elevate Super, discusses who scores bets on sustainability: advertisers or Aussies TV networks? Commercial TV networks have always worked hard to earn the trust of advertisers. As an industry predominantly built on advertising dollars, trust is an important commodity the networks can lever to earn […]

Posted 13 minutes Ago

Opinion

by B&T Magazine

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

An ad by Nike Japan that covers issues of bullying and racism is facing severe online backlash, as well as calls to boycott the sports giant’s products. The two-minute spot, released by Nike Japan, centres on several teenage girls bullied in school over their race or other differences. In the end, they find their confidence […]

Posted 33 minutes Ago

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Australia’s biggest retail brand, Kmart, has produced its first-ever television special, in collaboration with Melbourne-based Production Agency, Mushroom Group. Premiering this Friday, 4 December 2020 at 7:30pm (EDT) on Channel Nine, ‘Small Gift, Big Heart at Christmas’ is a 30-minute TV special that acknowledges the challenges Australians have faced throughout 2020 and the very different […]

DDB's stellar 2020 continues apace. Well, apart from that family of possums in the attic & the septic playing up.

Posted 35 minutes Ago

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Spark crowned Australia's best performing media agency, as Beverly from accounts threatens to bake gluten-free brownies.

Posted 36 minutes Ago

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After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]

Carat unveils list of top emotionally intelligent brands. B&T assumes they also workout & watch their alcohol intake.

B&T has been vigilant with our face masks. If you'd smelt our office toilets you'd understand why.

Here's a top piece of feel-good ad making. Although, be warned in case Taylor Swift's music makes you strangely violent.

Posted 1 hour Ago

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The countdown to triple j’s Hottest 100 has begun. And that means the Australia Day naysayers have also begun, too.

Salesforce boutique partner 8squad has hired former Australia Post senior executive Jessica Thompson in the new role of chief operating officer, to accelerate the company’s expansion. The company is now nearing 50 employees, gained within 18 months of launching, with 8squad helping Australian businesses and building platforms for innovative FinTech business launches. CEO Frank Cuiuli […]

Google set to pay Australian publishers. Apparently in ground unicorn horn dust and plundered Inca treasures.

Posted 1 hour Ago

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iStock has released its top visual communications trends to help small and medium-sized businesses better plan their brand and performance marketing for 2021. Experts from across iStock have identified key emerging trends that they claim will resonate with consumers after a year of disruption—from major political events, the impact of COVID-19, effects of climate change, […]

When B&T has important business in Rotorua we fly Air New Zealand. Not that we've actually ever been to Rotorua.

With the Australian government currently undertaking the most significant review to our data laws ever, smrtr’s co-founder and CTO Boris Guennewig explains what might be next for Australia’s privacy laws. Australia’s privacy laws look set for a significant shakeup following the ACCC’s inquiry into digital platforms. As part of the government’s response to the Digital […]

Posted 2 hours Ago

Opinion

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Only 11 per cent of marketing managers are happy with their public relations agency, staggering findings from a new IBA International report show. IBA International, a leading B2B marketing communications consultancy, has announced the findings of a primary research report, which examines the confidence of B2B organisations in their marketing and communications agency structures. It […]

Posted 2 hours Ago

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DoubleVerify has today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of potential buyers, each with their own unique requirements, transacting […]

Aussie Open organisers confirm the date when every Australian suddenly has to become interested in tennis for two weeks.

Posted 2 hours Ago

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Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and […]

Val Morgan Outdoor (VMO) has secured an exclusive large format tender with next-generation, iconic screens at one of Sydney’s key retail, commuter and entertainment destinations, World Square. With market leading technology, VMO will deliver the ultimate immersive experience in the form of truly intelligent, curved internal LED screens and a hero screen spanning 8 metres […]

In developing news, 10 ViacomCBS has appointed Yeesum Lo as its new head of development.

On Friday 27 November Bunnings launched their biggest ever Christmas activation, which was created and brought to life by strategic brand, commercial and experiential agency Bastion EBA. To bring a little magic to this Christmas, the activation involved lighting up one of their Melbourne warehouses, Bunnings Warehouse Maribyrnong. This resulted in a spectacular Christmas lighting […]

TikTok has always been about bringing people together to inspire each other and share moments of joy. It’s also a place to find your community, no matter your interests. This has never been more important than in 2020. From devastating bushfires, to a global pandemic that introduced us to social distancing and loss, to community […]

VMLY&R NZ announces Fleur Head is stepping into the role of Managing Director VMLY&R New Zealand following the resignation of current MD James Mok. Head was previously Managing Director of VMLY&R Wellington. Wellington-based Head, who has more than 25 years agency and management experience across both the Auckland and Wellington markets, will lead VMLY&R NZ […]

Bad Bunny tops Spotify's most-streamed list for 2020. Which certainly begs the question - who the hell's Bad Bunny?

Posted 23 hours Ago

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Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]