Creative agency Mirum Brazil partnered with South American online portal DIRECTV GO to broadcast a fake football game between ‘Maochester United’ and ‘Atletico de Mandirituba’, targeting all those who live-stream football illegally.
The game featured all the ingredients of an actual match between two teams of the highest level: a commentary team, cameras from different angles, even sponsors with familiar-looking names.
The names of the players who took part in this 90-minute game were also oddly familiar (‘Rolando’), while there were some hilarious moments that interrupted the run of play, like when a man invaded the pitch on his bike or when a streaker was caught running through the field.
The game was also quite popular on social media, with people arguing over who would get the jerseys of Doente, Pancho and Cavando. We’ll let you figure out who those names are referring to…
The real intention behind this game was so that it could grab the attention of all those in the Latin American country who stream football illegally, attempting to put a stop to a stop to their highly damaging habits by promoting a series of alternatives by DIRECTV GO which wouldn’t burn a hole in their pockets.
Surprisingly, despite the poor quality of football displayed on the pitch (as these players were only amateurs), most viewers stuck around for an average of 19 minutes. Apparently any kind of sport activity can be appealing when it’s being observed illegally…
