Ellen DeGeneres’ famous “selfie moment” at the Oscars was reportedly worth $1 billion to its client Samsung, according to analysts, and now, it seems, social brands are trying to cash in at this year’s Emmy Awards.

So far, nearly major social media brand has plans to capitalise on Monday’s awards ceremony, waiting for star-studded Emmy moment to go viral.

And the Emmy producers are OK with that.

Don Mischer Productions and Digital Media Management have teamed up for the fourth year to boost social media presence this weekend leading up to the Emmys as well as at Monday’s show with some campaigns seeming like a bit of a stretch.

As part of the Emmy campaign with Instagram, 10 to 15 “Instagram influencers” will attend Emmy rehearsals this weekend to capture behind-the-scenes moments during the show preparation process. Come Monday, an Instagram photographer will take the first exclusive photos of winners as they exit the stage.

Additionally, Pinterest will be integrated for the very first time at an awards ceremony. A Pinterest page will be updated in real time with content related to what’s happening on the show.

There are also social gadgets galore that will be employed at the awards. Facebook has teamed up with “Access Hollywood” to debut its Mentions Box on the Emmys red carpet. Stars will use the interactive device to answer fan questions in real time. According to Mashable, it’s similar to the InstaStop video Q&A station that Instagram launched at this year’s Golden Globes.

Read the full article here.