More Brands Join Google UK Boycott As Concerns Over Extremism Escalates

More Brands Join Google UK Boycott As Concerns Over Extremism Escalates
SHARE
THIS



A number of major British advertisers have pulled their Google advertising after ads were being shown on YouTube next to video content featuring extremists.

On Friday, B&T reported that The Guardian in the UK had pulled all its ads after they appeared in a “completely unacceptable” way.

Following The Guardian’s move, the British government has now suspended its advertising, while media agency Havas has also temporarily suspended all its client’s advertising from the platform.

L’Oreal, The Financial Conduct Authority, Transport for London and Channel 4 are also reportedly considering their advertising position with Google.

The Australian Financial Review is also reporting today that a number of local Australian brands and agencies are keeping a keen eye on developments over in the UK; however, none we named by name.

You can read Google UK’s managing director Ronan Harris’ response to the boycott here.

Companies have complained that their ads are being shown next to the likes of American white nationalist David Duke, a pastor who praised the killing of 49 people in an Orlando gay nightclub, a homophobic “shock jock” Michael Savage, as well as extremist Islamic preachers espousing anti-semitism.

The UK’s The Times has reported that ads for British government departments including the BBC, The Royal Air Force and The Royal Navy had appeared next to the controversial material prompting the boycott.The problem is that the ads make money for the video creator. The Times reporting that a YouTube user can earn $US7.60 on average for every 1,000 times an ad is viewed.

Please login with linkedin to comment

Advertising Standards Bureau PartnerReach PRIA

Latest News

Women In Print Starts New Chapter & Finds New Home
  • Media

Women In Print Starts New Chapter & Finds New Home

Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.

ScoMo Rules Out TikTok Ban
  • Technology

ScoMo Rules Out TikTok Ban

ScoMo rules out TikTok ban, as Albo releases his latest unicorn, fairy dance video complete with cascading rainbows.

by B&T Magazine

B&T Magazine
Outdoor Industry Unites For Global #OurSecondChance Campaign
  • Campaigns
  • Media

Outdoor Industry Unites For Global #OurSecondChance Campaign

The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]

batyr & UM Take ‘Run For The Herd’ Virtual
  • Campaigns

batyr & UM Take ‘Run For The Herd’ Virtual

With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life.  With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]

QMS Sport Rebrands As Media Tech
  • Media

QMS Sport Rebrands As Media Tech

Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]