Former Brand Power presenter Sally Williams has launched a new content production platform – Choice for Life – created exclusively to showcase eco-friendly products and services.
Following decades presenting with major TV networks, Williams made the decision to only work with brands and services with a firm commitment to sustainability.
Williams says the necessity of sustainable practices is now impossible to ignore as we witness the impact our behaviours are having on climate change.
“Consumers are becoming more eco conscious and are demanding and seeking out products and services that actively consider the future of our planet.
“I wanted to create a video format that could help consumers easily identify the sustainable aspects of products from both emerging brands, as well as key initiatives from larger more established brands looking to pivot to more eco-friendly alternatives.”
Williams says the name Choice for Life is a nod to both the loyalty displayed by customers who make value-based purchases, as well as the benefits to a life-sustaining planet.
Choice for Life, provides eco-friendly brands both access and alignment to an ambassador with shared values, end to end production from a talented branded content team, and a range of media buying options.
“We will only work with brands and services that are making earth-conscious decisions in the way they source, manufacture and deliver a product or service.”
Choice for Life campaigns will feature a variety of video content options – all presented by Sally Williams, which can run across digital platforms and traditional TVCs produced by experienced Melbourne Production Company, Two Tractors.
Choice for Life is already attracting sustainable brands, with Patch Strips natural wound adhesives the first to produce a series.
“Sally and the team were a pleasure to deal with, and brought such genuine care and attention to our brand,” says Patch Founder and CEO, James Dutton.
“Having the support of a collective that genuinely cares so much for sustainability was evident at every step – and a refreshing breath of air.
“The quality of the content produced was of the highest grade, and we look forward to exploring all the ways in which we can use the clips.
“Above everything else, Sally’s delivery was genuine and authentic – and for us as a start- up sustainable brand – this is the most important factor.”
