Music and entertainment publisher The Brag Media hosted a music showcase for the MediaCom Marketplace team.
Leveraging its unique position in the music and entertainment markets to further highlight opportunities for brands, The Brag Media hosted staffers from GroupM’s biggest agency MediaCom last week for a rousing performance from emerging Adelaide singer-songwriter Adrian Eagle (featured image).
After garnering widespread acclaim for his breakout hit ‘17 Again’, Eagle performed at Splendour In The Grass last year, gained high rotation support from triple j, and supported Eminem on his local tour as he joined Australian hip-hop icons Hilltop Hoods onstage.
Adrian Eagle turned the agency’s local drinking hole, The Rag & Famish Hotel, into a live venue for a short set and interview, where he also took questions from MediaCom execs about his life and music.
The Brag Media’s CEO, Luke Girgis said: “The Brag Media is in an unrivalled position to enable bands to meet brands through events like MediaCom’s Marketplace Social.
“Music is the #1 leisure interest of Millennials and Gen Zers so it’s great we are able to bring the best music talent and content to agencies and their clients.”
Girgis added: “We know better than anyone just how to move the dial for our partners when they want to tap into music and it was great to spend the night with MediaCom showcasing the future work we will be doing together.
“Adrian Eagle was a star, and had everyone at MediaCom and The Brag Media in the palm of his hands right throughout his performance.
“With live music growth at an all-time high on a global scale, now is the time for brands to interact more heavily with the music industry.”
MediaCom is a multi-award-winning agency.
Just last month it was named Agency Network of the Year by WARC Media 100, which tracks the performance of campaigns, brands and agencies.
Its clients include Westpac, Queensland Government, Mars, Adidas, Bose and Hilton, among others.
Esports organisation ORDER has announced the appointment of Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]
Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the US based business of Clear Channel Outdoor Holdings: one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically […]
Samsung Electronics Australia has this week announced the lineup of five budding recording artists for its UNDSCVRD competition, a TikTok docu-style reality series aimed to bring the spotlight to the rising music talent in the country. The series, presented by Samsung Galaxy, brings together five musical talents from across the country who were hand-picked by […]
Independent media agency Kaimera has recruited five new team members to manage its continued growth, following several new client wins including Britbox, Campos and Under Armour. Daniel Miller (pictured above) has joined from News Connect, where he was an associate programmatic trader, in the newly created role of platforms manager. In the role, he will […]
The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]
Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care, e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]
Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]