Boomtown today announced its latest round of regional media masterclasses for 2021, as planning gets underway for its 2022 education series.
The national education initiative, which kicked off in 2020, is designed to provide media professionals with a better understanding of the regional media landscape and a competitive advantage for brands, along with tools to help plan and buy regional advertising.
This year’s program has been highly successful, offering training to nearly 260 industry executives, and exceeding attendee targets by 72 per cent, with an average attendee score of 9.3 out of 10.
Two 90-minute webinars will run in October: one in partnership with the Media Federation of Australia and NGEN Plus on 14 October, followed by an ‘all in’ session for the broader industry on 21 October. Both will feature an expert panel of senior marketers, media agency heads and media owners.
The 2022 education program will feature a mix of webinars and face-to-face training*. Boomtown will also host bespoke masterclasses for marketers and agencies, with content tailored to their specific challenges and opportunities.
Marketing expert, Gaye Steel, will again facilitate the courses, sharing her extensive knowledge with participants.
Boomtown Chairman and SCA chief sales officer, Brian Gallagher, said the education series has proved a hit with media agencies across the country.
MFA CEO, Sophie Madden, said: “NGENers are always seeking new information and the chance to upskill in order to create the best solutions for their clients. Boomtown is a great initiative that demonstrates the opportunities that exist in regional Australia for brands and we are excited to continue our partnership in 2022.”
Boomtown Alumni and former Universal McCann partnerships manager, Ashley Maloney, said: “Regional media is an untapped market. The Masterclass changed the way I planned and bought regional media and it’ll change yours too.”
The final 2021 online masterclasses will run on Thursday, October 14 (available to NGEN Plus members) and October 21 (industry-wide).
The dates and schedule for the 2022 education program and panellists will be announced soon.
To register for classes, visit https://boomtown.media/education/.
*Face to face courses will be facilitated in COVID-safe environments and are subject to the latest Government health guidelines. They will be rescheduled to webinars if necessary.
