Global programmatic creative management platform, Bonzai, has announced a new partnership with Adobe Advertising Cloud.
Now, marketers and advertisers who use Adobe Advertising Cloud will be able to access Bonzai’s creative formats for their in-house campaigns, ensuring high-impact for brands across channels and devices. The partnership will see Bonzai integrated into Adobe’s DSP, and follows the platform’s other integrations with Apple, Google, and Mopub.
Bonzai’s platform aims to make it easy and accessible for brands to rapidly develop and deploy highly engaging experiences. The partnership is set to make Bonzai’s flagship high-impact programmatic formats like TruSkin, ScrollX, and Portal available at scale to any marketer or advertiser using Adobe Advertising Cloud, including those who have taken their marketing in house. Integrated in this innovative way, Bonzai can save creative production time by up to 60 per cent.
Adobe Advertising Cloud’s clients can now build, serve and analyse high impact creatives across multiple premium publishers using their own media deals. Around 200 sites are now integrated for Australia, New Zealand, and South-East Asia.
Bonzai CEO and founder, Rahul Pandey [feature image], said Adobe approached the fast-growing company for the integration, following increasing requests from its customers.
“The partnership with Adobe demonstrates the urgent need for marketers and advertisers to be more empowered with an accessible and agile solution that enables them to deliver exceptional brand experiences to customers. We’re thrilled that Adobe has integrated Bonzai’s platform to bring programmatic high impact formats to their Marketing Cloud customers. With this integration, Adobe’s customers can access Australia’s most powerful ad-formats like TruSkin, ScrollX, Portal across devices. These formats are driving a much higher audience engagement and delivering goals for the marketers. Bonzai is excited with this integration and takes these formats to a larger set of customers through Adobe’s Marketing Cloud.”
Adobe Advertising Cloud head of partnerships APAC Cassandra Tan said: “At Adobe Advertising Cloud, we help brands deliver connected advertising experiences across Search, DSP and Creative. Integration with Bonzai opens up new ad formats and creative experiences that our brands can use to engage their audiences in new ways, which we’re excited about.”
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