BONDS Unveils Retro Rib Range With ‘Get Real’ Campaign
Pushing for gender equality and redefining traditional standards of womanhood, 27-year-old Liz Cambage is literally larger than life.
Standing at over 2m tall, the Commonwealth Games gold medallist and Olympian is currently holding the WNBA single-game scoring record.
Bonds head of marketing Emily Small said: “BONDS Retro Rib campaign is designed to help women feel at home in their bodies – no matter their cup size, background or personal style. Our campaign trailblazers reflect the body positivity and inclusivity that BONDS champion.”
The ‘Get Real’ video, stars dynamic campaign line-up personalities including Liz Cambage, ecowarrior and women’s rights advocate Emma Breschi, freckled beauty Tehya Elam and rising star India Graham.
These diverse BONDS girls encourage all Aussie women to embrace who they are – to get comfortable with what brings us together and the beautiful quirks that set us apart.
The BONDS Retro Rib campaign is live in-store, POS, online, outdoor and digital.
Credits
Client: Bonds
Head of Marketing: Emily Small
Marketing Manager: Michelle Taylor
Senior Brand Manager: Kedda Ghazarian
Agency: ARC Factory
Account Manager: Crimson Dunstan
Photographer: Nick Leary
Hair: Neeko
Make up: Ozzy
Stylist: Gadir Rajab
Video: Good Cop Bad Cop
Media: OMD Australia
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