B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • EssenceMediaCom
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: BONDS Unveils Retro Rib Range With ‘Get Real’ Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > BONDS Unveils Retro Rib Range With ‘Get Real’ Campaign
Campaigns

BONDS Unveils Retro Rib Range With ‘Get Real’ Campaign

Staff Writers
Published on: 17th July 2019 at 9:24 AM
Staff Writers
Share
2 Min Read
SHARE

Pushing for gender equality and redefining traditional standards of womanhood, 27-year-old Liz Cambage is literally larger than life.

Standing at over 2m tall, the Commonwealth Games gold medallist and Olympian is currently holding the WNBA single-game scoring record.

Bonds head of marketing Emily Small said: “BONDS Retro Rib campaign is designed to help women feel at home in their bodies – no matter their cup size, background or personal style. Our campaign trailblazers reflect the body positivity and inclusivity that BONDS champion.”

The ‘Get Real’ video, stars dynamic campaign line-up personalities including Liz Cambage, ecowarrior and women’s rights advocate Emma Breschi, freckled beauty Tehya Elam and rising star India Graham.

These diverse BONDS girls encourage all Aussie women to embrace who they are – to get comfortable with what brings us together and the beautiful quirks that set us apart.

The BONDS Retro Rib campaign is live in-store, POS, online, outdoor and digital.

Credits

Client: Bonds

Head of Marketing: Emily Small

Marketing Manager: Michelle Taylor

Senior Brand Manager: Kedda Ghazarian

Agency: ARC Factory

Account Manager: Crimson Dunstan

Photographer: Nick Leary

Hair: Neeko

Make up: Ozzy

Stylist: Gadir Rajab

Video: Good Cop Bad Cop

Media: OMD Australia

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Bonds
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?