Pushing for gender equality and redefining traditional standards of womanhood, 27-year-old Liz Cambage is literally larger than life.
Standing at over 2m tall, the Commonwealth Games gold medallist and Olympian is currently holding the WNBA single-game scoring record.
Bonds head of marketing Emily Small said: “BONDS Retro Rib campaign is designed to help women feel at home in their bodies – no matter their cup size, background or personal style. Our campaign trailblazers reflect the body positivity and inclusivity that BONDS champion.”
The ‘Get Real’ video, stars dynamic campaign line-up personalities including Liz Cambage, ecowarrior and women’s rights advocate Emma Breschi, freckled beauty Tehya Elam and rising star India Graham.
These diverse BONDS girls encourage all Aussie women to embrace who they are – to get comfortable with what brings us together and the beautiful quirks that set us apart.
The BONDS Retro Rib campaign is live in-store, POS, online, outdoor and digital.
Head of Marketing: Emily Small
Marketing Manager: Michelle Taylor
Senior Brand Manager: Kedda Ghazarian
Agency: ARC Factory
Account Manager: Crimson Dunstan
Photographer: Nick Leary
Make up: Ozzy
Stylist: Gadir Rajab
Video: Good Cop Bad Cop
Media: OMD Australia
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]