Bonds brings the nostalgia back this year with the launch of their new Pride campaign in partnership with Tourism NT. Inspired by an epic road trip, Bonds and the Northern Territory will take you on an adventure through the fabulous Red Centre to champion diversity and all the Territory has to offer.
The new Pride campaign takes you on a tour through the heart of Australia, showcasing a different side of Australia’s LGBTQIA+ community through the eyes of Northern Territory local drag queen personalities Miss Ellaneous and Marzi Panne.
Marzi Panne commented, “This is more than just a campaign for us; it’s a testament into self- acceptance and inclusivity, set against the breathtaking backdrop of Australia’s heartland. More than a photoshoot, it was a gathering of a diverse group of inspiring individuals who embody the spirit of being true to oneself, including voices from the LGBTQIA+ and First Nations communities.”
They will take centre stage along with other fabulous faces with close ties to the Territory including Arrernte drag artist and producer Stone Turner, proud Narrunga and Ngarrindjeri man Josh Brown, trans Māori model Kye Hollingsworth and Alice Springs nurse Rahni Armstrong.
On the new campaign, Bonds brand manager Edwina Moller said, “We are beyond excited and proud to share our Pride campaign and the uniqueness of Australia’s LGBTQIA+ community across the country. It’s wonderful to partner with the Northern Territory and celebrate the Pride festivities in the lead-up to Mardi Gras.”
Tourism NT executive director Tony Quarmby added,“Is there an Aussie road trip more iconic than through the Red Centre? Tourism NT is proud to partner with beloved Australian brand Bonds in the lead up to Pride season to champion inclusivity, promote our epic outback road trips and showcase that the Northern Territory is truly different in every sense.”
Bonds is a brand with a proud heritage of reflecting and representing all Australians and are excited to release their limited-edition Bonds Pride range in line with the campaign; a rainbow-ified collection of chestys, undies and bras to make you feel comfy from the inside out.
