Tennis Australia has announced an extension of its partnership with Bondi Sands as the Official Sunscreen Partner of the Australian Open and Summer of Tennis for an additional multi-year period.
With sun safety at the forefront of the Bondi Sands’ mission and a top priority for the Australian summer, the alignment is a natural fit for both Bondi Sands and Tennis Australia.
“We are delighted to announce that Bondi Sands has extended its partnership with the Australian Open as the Official Sunscreen Partner for another three years”, Tennis Australia’s chief commercial officer Cedric Cornelis said. “Their commitment to sun safety aligns perfectly with our dedication to ensuring a safe and enjoyable experience for all fans throughout the Summer of Tennis”.
In addition to the Australian Open, the Australian-born and made Bondi Sands is the Official Sunscreen Partner of the Brisbane International, Adelaide International, Hobart International and United Cup.
“As we have become a globally recognised brand and market leader in sun care, extending our partnership with Tennis Australia for the Australian Open has formed a major part of our strategy for the Bondi Sands sun care category,” said Shaun Wilson, co-founder and CEO of Bondi Sands.
“Our team have been working hard to continue to deliver sun protection to fans at the Australian Open, and 2024 will be bigger and better than ever”.
Throughout Australian Open 2023, Bondi Sands made a significant impact by offering over 600,000 free samples of its Sport SPF 50 Sunscreen, reinforcing its commitment to keep attendees sun-safe during the tournament.
The brand has already rolled out sampling at the United Cup and Brisbane International and will continue this at Adelaide International and into the AO.
At AO 2024, Bondi Sands will return to Grand Slam Oval with its hero archway water mister activation and will debut its Sport SPF 50 Wet Skin sunscreen. Bondi Sands will also extend its presence and sun safety messaging throughout the AO by activating over 40 water misting stations and sunscreen hut stations.
